At The Vitamin Shoppe, the company’s maxim is “Every Body Matters.” The retailer and marketer aims to improve the health and well-being of its customers through good nutrition from vitamins, minerals, dietary supplements, homeopathic remedies, and health and beauty aids. “Every Body Matters” also aptly describes the mission of Vitamin Angels. Vitamin Angels is a nonprofit charity dedicated to reducing child mortality in underdeveloped countries by providing nutrient supplementation—vitamin A especially—to at-risk populations. When Vitamin Angels president and founder Howard Schiffer recruited The Vitamin Shoppe to join the charity’s cause in 2007, the two organizations were a natural fit.

By choosing a charity whose mission is so close to its own work, The Vitamin Shoppe found it easy to inspire its own customers to donate. Customers who shop at The Vitamin Shoppe already place a premium on good nutrition. It’s not a stretch, then, for these customers to embrace Vitamin Angels, which seeks to ensure children around the world have similar access to adequate nutrients that others can so easily afford. The Vitamin Shoppe benefits from the partnership, too. The company gains the loyalty of customers who prioritize doing business with companies that give back.

Read more about Vitamin Shoppe and Vitamin Angels successful partnership and get thinking on how you can:

• Align your business strategy and brand with a societal cause
• Identify and partner with a nonprofit that believes in your values
• Involve customers in your cause programs to create deeper engagement
• Learn about business-nonprofit partnerships and apply these strategies to define and align your business’ social purpose in our latest case-study.

If your business can benefit from thinking more strategically about corporate social responsibility, join us in Aneheim, CA, May 1-2 for the Business4Better Conference and Expo. We’re bringing great minds together.

About Business4Better Movement

Business4Better (B4B) aims to build a movement of successful corporate and nonprofit partnerships that have a positive impact on communities and expand the meaning of being a better business. It is the platform that enables both businesses and nonprofits to thrive, share, inspire, educate and form partnerships that prove Business4Better benefits both communities and businesses. The B4B movement is centered on an annual industry-leading, non-commercial conference and exhibition featuring high-level keynotes, educational content, relationship building and dynamic complimentary exhibition space for nonprofit organizations. The event is part of a larger Responsible Business initiative and movement being led by UBM employees in the communities in which they live and work. Events are currently held in Brazil, India, the United Kingdom and the United States. The Business4Better Conference and Exhibition will take place May 1-2 in Anaheim, CA. For more information, please visit www.business4better.org.

Business4Better

Business4Better

Business4Better (B4B) will bring together midsized business, large corporations and nonprofits to truly define mutually beneficial partnerships. The B4B conference, expo and movement encourages a unique level of engagement that will inspire businesses to action, connect them with like-minded nonprofit organizations and create better-than-ever partnerships that are redefining social purpose and transforming business impact on societal causes.

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