A new case study that outlines corporate social responsibility best practices from mid-sized cosmetics company, Jane, is now available. Corporate Social Responsibility, CSR, initiatives work best when they’re tied to the very communities that a company does business in.

Mid-sized company Jane Cosmetics achieves this by working with different types of charities through its nonprofit partnership program, Friends of Jane.

Last fall, the company teamed with She’s the First as a Friend of Jane and launched a specially packaged lip gloss collection, of which 100 percent of net proceeds go to She’s the First, which also is mentioned on the packaging.

Jane also sponsored She’s the First’s second annual Tie-Dyed Cupcake Bake-off in November, a social media-driven fundraising campaign. In the week-long event, students across the U.S. hold cupcake sales to raise money for girls’ education sponsorships in eight developing countries. The distinctive cupcakes inevitably stop students in their tracks and give volunteers the opportunity to not only fundraise but educate others about the need to support girls getting into the classroom in other countries, said Tammy Tibbetts, founder and president of She’s the First.

Read more about how Jane Cosmetics and “She’s the First” are reaching out into the communities they serve in this new case study: Putting Your Best Face Forward: Jane Cosmetics partners with a young social media-savvy non-profit to reach teenagers and young women.

About Business4Better Movement

Business4Better (B4B) aims to build a movement of successful corporate and nonprofit partnerships that have a positive impact on communities and expand the meaning of being a better business. It is the platform that enables both businesses and nonprofits to thrive, share, inspire, educate and form partnerships that prove Business4Better benefits both communities and businesses. The B4B movement is centered on an annual industry-leading, non-commercial conference and exhibition featuring high-level keynotes, educational content, relationship building and dynamic complimentary exhibition space for nonprofit organizations. The event is part of a larger Responsible Business initiative and movement being led by UBM employees in the communities in which they live and work. Events are currently held in Brazil, India, the United Kingdom and the United States. The Business4Better Conference and Exhibition will take place May 1-2 in Anaheim, CA. For more information, please visit www.business4better.org.

Business4Better

Business4Better

Business4Better (B4B) will bring together midsized business, large corporations and nonprofits to truly define mutually beneficial partnerships. The B4B conference, expo and movement encourages a unique level of engagement that will inspire businesses to action, connect them with like-minded nonprofit organizations and create better-than-ever partnerships that are redefining social purpose and transforming business impact on societal causes.

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