Cascades® Moka™ unbleached facial tissue is a first-of-its-kind product made with a unique pulp mix recipe and a simplified production process that greatly reduces its overall carbon footprint.

North America's fourth largest producer of towel and tissue paper, Cascades Tissue Group, today announced an extension of its Cascades Moka line with the launch of the first-ever, unbleached, 100 percent recycled, environmentally preferable facial tissue. This new beige-colored facial tissue unique to Cascades—one of the softest of its kind on the market—follows the award-winning, January 2012 launch of the Cascades® Moka™ bathroom tissue, which created a new category of bathroom tissue that quickly sold through its initial inventory and is now a growing category for the company.

Just like its bathroom tissue predecessor, the new Cascades Moka facial tissue is made of a pulp mix composed of 100 percent recycled fiber, 80 percent of which is post-consumer material and—significantly—20 percent recovered corrugated boxes. Its production is also offset with 100 percent Green-e® certified renewable wind electricity and releases a minimum of 30 percent less greenhouse gas (CO₂) than what is used in traditional white recycled tissues. Cascades Moka also holds certification with EcoLogo, Green Seal and the Chlorine Free Products Association.

Ultimately, it offers commercial purchasers the highest hygienic qualities and softness while significantly reducing the environmental impact that’s commonly associated with manufacturing a single-use product. A detailed life cycle analysis of the pulp mix of the Cascades Moka undertaken by the company revealed a 25 percent reduction in overall environmental impact when compared to the pulp mix used in its traditional Cascades’ 100 percent recycled fiber facial tissue.

“Based on the success of the Cascades Moka bathroom tissue, we believe people will adopt this product unique to Cascades, if color is the only thing they're giving up,” said Suzanne Blanchet, Cascades Tissue Group CEO.

Nearly 400,000¹ tons of facial tissue are used annually in the U.S., of which 53 percent is made from virgin fiber sources². Cascades estimates that if a complete swap was made to their environmentally preferable 100 percent recycled facial tissue, it would save 3.5 million trees annually.

The beige color of the facial tissue and the bathroom tissue is a trademark of Cascades Canada ULC. The brand "Moka" is also a trademark owned by Cascades.

About Cascades Tissue Group

Cascades Tissue Group is a division of paper manufacturing and packaging leader Cascades ULC (CAS Toronto Exchange), a pioneer in recycled paper manufacturing. The division has 18 mills spread throughout North America, including 10 in the United States. Its towel and tissue products are generally considered single-use goods – a fact motivating Cascades to remain an industry model of forward-thinking manufacturing, sustainability and carbon avoidance. For more information about Cascades Tissue Group, visit www.afh.cascades.com.

¹ US Tissue Monthly Data (RISI September 2012).

² Metafore, The Fiber Cycle technical Document, Metafore Summary Report, March 2006.

Cascades Inc.

Cascades Inc.

Founded in 1964, Cascades, Inc. manufactures, converts and markets packaging and tissue products composed mainly of recycled fibers. Cascades employs close to 12,500 employees who work in more than 100 production facilities located in North America and Europe. The company’s visionary management philosophy, 45 years of experience in pioneering recycled paper and continued efforts in environmental stewardship, research and development are strengths enabling it to create quality new products for its customers. Whether for recycling materials, re-using waste, improving water and air quality or energy efficiency, Cascades has established high standards for each operating unit and closely monitors their steps toward achieving the objectives.

The company’s Cascades Tissue Group division is a leading tissue paper manufacturer for retail and away-from-home (commercial) markets, including office buildings, secondary and higher education, health care, hospitality, government and more. With 17 plants, Cascades Tissue Group offers its customers a wide range of sustainable quality products throughout North America. Its North River ivory towels are the first third-party certified 100 percent recycled hand towels, using 100 percent post-consumer content and utilizing 80 percent less water than the North American paper industry average. In the case of its notable North River® towel and tissue products, 100 percent of the electricity used for manufacturing is offset by Green e-certified wind energy, avoiding 43 million pounds of annual carbon dioxide emissions.

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