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Flockd, a New Real-World App, Launches Pilot Product During Global, Entrepreneurship Week

Pyramid-like Tool Powers Connectivity & Productivity for a Better Future

Submitted by: Flockd

Categories: Technology, Community Development

Posted: Nov 15, 2012 – 09:18 AM EST


NEW YORK, Nov. 15 /CSRwire/ -  FLOCKD, a new real-world app, powering connectivity and productivity for a better future, launches its pilot product this week during Global Entrepreneurship Week. In partnership with New Work City, Purpose, La Colombe and Green Spaces, among others, the pyramid-like tool hopes to catalyze open-source connections in physical spaces everywhere.

“The magic of coworking spaces are the serendipities, relationships, new ideas, and inspiration for innovation that infuse entrepreneurs, catalyzed by the people who love to connect with one another,” says Marissa Feinberg, Flockd CEO, and cofounder of Green Spaces. “It would be truly amazing if Flockd could accelerate these effects, bringing a stronger connection culture and a more open society.”

Flockd can be used for:

  1. Connecting & Collaborating
  2. Creating Open-Conversation Zones
  3. Building an In-Person Following
  4. Being Productive & Staying in Flow
  5. Sharing Knowledge & Ideas
  6. Signaling Needs, Resources & Topics
  7. Branding & Promotion

How to "Flock"

Users put Flockd upright on a table, writing their name, organization and topics on its dry-erase sides. The effect aims to be real-world Facebook, live tweet or spontaneous Meetup. When people are busy, they turn Flockd on its side to set clear, healthy boundaries. 

Why Flockd

“In open workspaces like mine, it can be hard to tell when it's okay to talk to someone,” comments Tony Bacigalupo, Mayor of leading coworking community New Work City. “Flockd will make it far easier for my members to feel comfortable being social while also being able to stay focused and be more productive. As workspaces continue to evolve away from cubicles and toward open environments, the need for something like Flockd is only going to grow.”

Where Flockd Will Be

Turnstone is inspired by the spirit of small businesses and proudly supports those companies on the forefront of how people work,” says Jeff Joerling, Brand Activist at Turnstone and workspace expert. “Tools like Flockd are what can enhance a community and help make it function great. Therefore, Turnstone has committed to buying Flockd for our coworking space customers and to supporting this project.”

"Flockd helps overcome social hierarchies that can hinder real-world social networks,” says James Slezak, Partner at Purpose, a renowned organization that creates 21st-century movements. “Flockd is a beacon that can draw people together; a real asset for in-person movement building.”

Pilot Partners

La Colombe Torrefaction will supply courtesy coffee, often the lifeblood of entrepreneurs also powering productivity, to pilot participants. 

“I hope coffee shops will use Flockd,” says Nicolas O’Connell, Partner at La Colombe. “At our first ones in Philadelphia, people would come to me for introductions to each other. People got married! With Flockd, you might not need a facilitator.”

The timing of the pilot coincides with Global Entrepreneurship Week. To celebrate, Flockd will release the first 2,000 Flockd pyramids gratis to people who sign the Flockd Manifesto, inviting all to join this movement.  Additional partners include PurposeNew Work City and Green SpacesiSTARTUP Community Centers and Bondtoo creative agency.

Flockd will offer a pop-up at Green Spaces, 394 Broadway, 5th floor (directions), where the media is invited to join and flock. To nominate a space or make yours "Flockd enabled", visit flockd.com. 

“Let’s flock!” says Janice Caillet, Flockd cofounder. “Invite connections, connect dots, and take action for a better, more connected and productive world.”

Flockd is a NEW real-world app, powering connectivity & productivity for a better future. We live in networks: Facebook, Twitter, LinkedIn, Foursquare, and many more. People can easily connect online. What about offline? People can use flockd as an invitation for building relationships, collaborating, building an in-person following, being productive, creating open-conversation zones, and signaling Needs, resources & topics. Flockd invites people to sign its manifesto, and invite connections, connect dots, and take action for a better, more connected and productive world.

Experience Serendipity. Listen and Hear. Be Mindful. Help Yourself, or Someone Else. Be Open. Share Your Story. Appreciate Diversity. Further a Global Understanding. Know We Are All Connected. Acknowledge Surroundings. Be Yourself. Collaborate and Take Action. Meet Someone New. Bring a New Idea to Life. Create a Community. Organize Chaos. Drive a Purpose. Public Speak, in Conversation. Keep Values in Mind. Respect All People. Share. Evolve. Manifest. Flock.

New Work City is the result of the collective effort of a community of people who share a common set of values and needs. We are proudly built and based in New York City, the greatest city in the world. To learn more about the amazing people who make New Work City possible, visit our about and thanks pages. We are a part of the global coworking movement, and if anyone says it's spelled co-working, send them here to correct them!

Purpose creates 21st century movements. We deploy the collective power of millions of citizens and consumers to help solve some of the world’s biggest problems. We develop and launch our own social and consumer movements using our model of movement entrepreneurship, and we work with organizations and progressive companies to help them mobilize large-scale, purposeful action.

For nearly two decades, La Colombe has been a leading proponent of ethical long-term trade with coffee growers as well as a key supporter of certification organizations such as Fair Trade Alliance, Rainforest Alliance, Smithsonian Migratory Bird Center and others. Most important, however, is our direct influence on the well being of our coffee growing communities - from water resource development and borehole drilling to building and maintaining schools which support hundreds of orphaned children with housing, health care and education. We recognize that as coffee roasters we occupy a unique place in the world, a spot on the narrow bridge between the developing world and some of the most affluent consumers on the planet. To us, this role is more than a responsibility, more than a popular philanthropic logo but a rare privilege seldom afforded. At La Colombe, we intend to make the most out of this opportunity.

Global Entrepreneurship Week is the world’s largest celebration of the innovators and job creators who launch startups that bring ideas to life, drive economic growth and expand human welfare. During one week each November, GEW inspires people everywhere through local, national and global activities designed to help them explore their potential as self-starters and innovators. These activities, from large-scale competitions and events to intimate networking gatherings, connect participants to potential collaborators, mentors and even investors—introducing them to new possibilities and exciting opportunities.

iSTARTUP is a catalytic collaboration of partnerships, services and solutions to create greater resilience and revitalization on multiple levels: Community, Neighborhood, Organizational, Team, Family and Individual levels. Taking a system-thinking and solutions-driven approach to any change initiative, the iSTARTUP team is comprised of not only consultants and advisors but also of entrepreneurs and innovators. In essence, iSTARTUP assists in making systems more fluid, conversations more productive and end-results more powerful.

Bondtoo occupies a half basement in Noho. It’s an underground sales counter slash gallery with a studio agency and artist-designer residency. In other words, a space to wrap your head around. Bondtoo fosters creative ideas and collaboration in the realm of design. Occupying a half-basement in the Noho district of New York, it houses an agency, a studio residency, the clothing retailer chcm, and a gallery/boutique for temporary collections.

Green Spaces provides the infrastructure for triple bottom line companies to work and grow. With locations in New York and Colorado, its coworking shared offices are hubs for sustainable business leaders gathering social entrepreneurs, startups and freelancers alike. Green Spaces builds strong community, offers special events for networking, serves as connectors, and has been home to more than 500 game-changing startups and organizations. Currently Green Spaces is home to more than 150 companies in NYC and Colorado.  GreenSpaces also started the Green Leaders Global network, fostering dialogue and uniting more than 1,000 executives in social entrepreneurship.


As an inherent connector, Marissa enjoys sharing stories and championing people and ideas that make us think, laugh, do good, and take action to pursue our dreams. And since it’s the work of changemakers that have the most touching stories and make the greatest difference, Marissa co-founded Green Spaces New York, the go-to coworking space for social entrepreneurs to work, innovate, and host meaningful events that drive dialog and action. 

To follow her love of connection culture, Marissa is launching Flockd, a real-world app for connectivity and productivity, inspired by coworking spaces and social movements with the dream to create a more open society.

In addition, Marissa serves on the boards of Green Map, NYU Stern’s Annual Conference of Social Entrepreneurs, and the Zoological Lighting Institute. Marissa also speaks about PR for Early Stage Startups for Investor’s Circle Conference, NYC’s and Kaufman’s FastTrac program, and for Parsons The NEW School for Design. Prior, she worked in CSR for the General Electric Foundation and social design for Felissimo Universal Corporation of America.


Janice Caillet is an innovator and agent for conscious change with a passion for revitalization and resilience on multiple societal levels. Her life's purpose is in being a bridge between people, ideas and opportunities and she finds herself very fortunate to have lived 'on purpose' for the majority of her life.

Janice was named one of the Top 10 Women in New Media in New York in 1996 and has not stopped since. Janice cofounded six successful organizations:

  • Total New York (sold to Digital City; sold Digital City to AOL – remained at AOL for two additional years)
  • Coaching Circles, a professional referral service for clients and professional coaches
  • Send Word Now, a global emergency response system
  • SPARC Teams, a social enterprise in the UK for the under and unemployed
  • iSTARTUP, revitalization and resilience services across multiple societal levels
  • and..FLOCKD, Inc., a social connectivity and productivity tool for a better future, today

Janice has also led, developed and coached leaders and teams in a variety of sectors from technology and telecommunications to gourmet frozen food and social enterprise. She is an international public speaker in areas of revitalization, resilience, career empowerment, innovation, entrepreneurship, teams and leadership. Janice recently moved to the Boston area after living more than seven years in Europe. She lives with her husband, Alexander Caillet, and their daughters.

For more information, please contact:

Phone: 917-494-5041


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