The future of video is action. Call2Action’s Spark widget is like a portable campaign in a box. Sparks allow supporters to take action immediately after viewing a video by signing petitions, registering to volunteer, enrolling for updates, and making donations. Sparks can easily be shared on Facebook, blogs, partner sites, and via email and mobile. Now the Spark’s geolocation tools allow organizations to drive action locally by providing the nearest event and registration link, donation drop off point or voter registration facility, whether you are on a computer or a mobile.

This month is Feeding America’s annual campaign, Hunger Action Month. Corporate sponsor, The Cheesecake Factory, is donating 25 cents for every slice of OREO® Dream Extreme Cheesecake sold. The Spark enables the partnership to leverage each of their networks. Both The Cheesecake Factory and Feeding America are able to easily post the co-branded campaign to their websites and Facebook pages, including 250 participating restaurant sites, 200 Feeding America chapter sites, 2.9 million Cheesecake Factory fans and more than 300,000 Feeding America Facebook fans.

And since Sparks can always be shared and people tend to share cause content significantly more than traditional advertising, The Cheesecake Factory is enjoying substantial new peer-to-peer traction. Best of all, once Sparks are distributed across the Web, they can be updated with new content, so cheesecake lovers and Feeding America supporters can be recognized and thanked for their participation throughout the campaign.

Click below to interact with the Spark and share it to Facebook.

The Spark’s geolocation tool allows national campaigns to organize locally more efficiently than ever before. Past Feeding America Sparks have empowered the nationwide network of grassroots food banks by connecting the national office’s high-quality celebrity-studded PSAs with Matt Damon, Taye Diggs, and Ana Ortiz to local volunteer opportunities. These Sparks saw over 13 times more engagement than industry standards with an impressive 1.2% volunteer conversion rate. The results were a unified message, hyper-local marketing, and a win-win between national and local offices.

“We were able to offer our 200 member food banks a useful, innovative way to engage the public. Additionally, the Spark presents a unique and positive brand impression—a win in itself,”  says Tony Badgy, the Director of Digital Strategy at Feeding America.

Call2Action’s self-service Spark Engine enables organizations to quickly and efficiently create their own Sparks, update content and pull metrics reports. Contact Debbie (@) call2action.com for a demo.

Call2Action partnered with Singlebrook Technology to build the Spark platform. Call2Action (Call2Action.com) and Singlebrook (Singlebrook.com) are both woman-owned New York State Benefit Corporations.

Singlebrook Technology, Inc.

Singlebrook Technology, Inc.

Custom web and mobile application development services.

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