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PR News' Just-Published CSR & Green PR Guidebook
PR News' Just-Published CSR & Green PR Guidebook
Published 06-28-12
Submitted by PR News
Leading CSR experts share their CSR best practices, strategies and how-to’s in PR News’ just-published CSR & Green PR Guidebook. The 200+ page CSR tutorial focuses on how to manage CSR programs during and after a crisis, create on-point CSR reports using the Global Reporting Initiative guidelines, track your global engagement with social media listening tactics, add CSR success stories to Wikipedia entries, and align business goals with CSR programs.
The CSR and Green PR Guidebook is available at www.prnewsonline.com/store/65.html.
An organization’s reputation can be damaged so easily and quickly, and mending that reputation can take a long, long time. The most recent Cone/Echo Global CR Opportunity Study found that 93% of consumers want to know what companies are doing, and 91% of them want to be heard. This guidebook provides to tools and know-how to successfully build and manage a CSR program that will elevate an organization’s reputation.
CSR and Green PR Guidebook chapters include:
- Cause Marketing & Community Relations
- Digital Communications
- Media Relations
- Stakeholder Communications
- Sustainability Reporting
- Philanthropy Communications
- Internal Communications
- Crisis Communications
- Green Messaging
- Case Studies
Professional communicators know that there has never been a better time than the present moment to advance CSR and sustainability initiatives for an organization and for clients. PR News’ CSR and Green PR Guidebook will serve as a go-to source for the essential insights, strategies and tactics that will burnish a brand’s reputation as a CSR leader.
The CSR and Green PR Guidebook is available at www.prnewsonline.com/store/65.html.
Contact PR News’ Laura Berdichevsky at lberdichevsky@accessintel.com with questions about this guidebook.
The PR News family of products also includes the weekly PR News publication, The Digital PR Summit, Media Relations Forum and PR Measurement Conference, PR Webinars and Workshops, PR Guidebooks, Platinum PR Awards, PR People Awards, Nonprofit Awards, 15-to-Watch and more. Visit PR News online at www.prnewsonline.com.
