Submitted by: Renewal2 Investment Fund
Posted: Mar 15, 2012 – 08:00 AM EST
VANCOUVER, B.C., Mar. 15 /CSRwire/ - Renewal2 is pleased to announce the launch of Elevation Brands, LLC, a company formed to meet the demand for new kinds of mission-driven food brands that more and more consumers must trust before they taste.
The first two charter brands of Elevation Brands are Blue Horizon Wild and Ian’s Natural Foods – true pioneers in their respective categories of sustainably sourced, wild-caught seafood and all-natural, allergy-friendly foods.
Ian’s Natural Foods produces 30 all-natural, allergy-friendly versions of food favorites like chicken nuggets and French bread pizza. These products give children and adults whose diets are severely restricted by food allergies and Celiac disease the ability to enjoy the same foods as their friends and families.
Blue Horizon Wild is a leading brand of frozen, wild, sustainable seafood products. The company has 18 unique seafood SKUs sourced from artisan fisheries and maintains the highest standards for sustainable fishing practices for its products.
Renewal2 was introduced to Ian’s Natural Foods by senior food executive, Jeff Mains. Seeing the opportunities for synergies between Ian’s and Blue Horizon, Renewal2 led the deal to form Elevation Brands. The deal was a true merger of strengths and bringing the two companies together under one roof allows them to share the critical operations and resources necessary to quickly grow distribution and market share without compromising quality, consistency or consumer trust.
Paul Richardson, CEO of Renewal2, states, “The establishment of Elevation Brands signifies the enormous financial, social and environmental potential of foods that give individual consumers the power to influence the health and well-being of their families and the world we share.”
Chuck Marble, current General Manager of Ian’s Natural Foods, will become CEO of Elevation Brands. “Consumers are increasingly aware of the environmental impact of their food choices. They also know that the key to solving a number of health challenges facing the world today lies in what we eat. We’re here to make history as pioneers of foods that matters.”
While Elevation Brands will continue operations, manufacturing, sales and marketing activities for its brands, both Ian’s and Blue Horizon Wild will continue to be marketed as distinct consumer brands. Both brands will be based at Ian’s facility in Framingham, Massachusetts.
For more information about Blue Horizon Wild, visit their website at www.bluehorizonseafood.com
For more information about Ian’s Natural Foods, visit their website at www.iansnaturalfoods.com
About Renewal2 Investment Fund
Based in Vancouver, BC, Renewal2 is a social venture fund that builds upon almost two decades of experience in successful high-impact investing. Renewal2 is dedicated to delivering financial returns by investing in leading environmental and social mission businesses in Canada and the U.S. www.renewal2.ca
Disclaimer: This is not an offer or solicitation to sell securities of, or financial interests in, the Fund. Investment in the Fund is limited to a restricted pool of investors, namely “Accredited Investors” and others not requiring disclosure by prospectus as defined under applicable securities laws.