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D S Simon Survey Bolsters Importance of Corporate Social Responsibility

D S Simon Survey Bolsters Importance of Corporate Social Responsibility

Published 03-05-12

Submitted by commPRO.biz

“Occupy Wall Street” has dramatically increased the importance of corporate social responsibility (CSR) in reputation management. More than two in three corporate communicators said the Occupy movement affected their communication plans for 2012 and 55% identified CSR as an area of their communication program that has already been addressed. Those are among the key findings of a survey released by D S Simon Productions on February 23, 2012.  This survey was produced with CommPRO.biz.

Doug Simon, President & CEO of D S Simon Productions, can be seen on First Business discussing the survey findings here: HTTP://BIT.LY/wutjVO

“We see there is going to be a significant effort by organizations to expand CSR efforts and to make sure they align with and support business goals.” says Douglas Simon, “We are finding that media initiatives with a corporate social responsibility focus generates 35-50% more positive media coverage on television, radio, web and social media than comparable programs without the CSR hook.”

“Corporate Social Responsibility” was at or near the top of the surveys as an area of focus for both businesses and the media. Half of the media surveyed indicated the possible effects of the Occupy Movement on corporate social responsibility would be part of their coverage in 2012.

The survey found that 78% of corporate communicators believe Occupy will affect the Presidential and Congressional races. 73% of media plan to cover Occupy in conjunction with the 2012 elections.

Doug Simon is available for interviews and commentary on Corporate Social Responsibility and the Occupy Wall Street survey. To schedule an interview, please contact Jamie Claudio, Chief of Staff at D S Simon, at jamiec@dssimon.com. For a copy of the survey, visit http://bit.ly/wHOaIl

About D S Simon Productions, Inc.

D S Simon is an integrated video production and distribution, broadcast PR and social media video firm with vast experience working with clients on corporate social responsibility initiatives. The company partners with corporate and agency clients to develop and distribute impactful video programming to build their brand and reputation, sell products and achieve other corporate/marketing objectives. Celebrating its 26th year, the company’s headquarters and advanced HD studio are in New York with offices in Los Angeles, Chicago and Washington DC. For more information, view its award-winning video blog at www.vlogviews.com; video portal at www.yourupdate.tv  and website at www.dssimon.com

About CommPRO.biz

An acronym for “Communications Professional Resources Online,” CommPRO.biz is the destination for the answers marketing communications professionals need to be successful, whether they’re in PR, IR, corporate communications, marketing or advertising.

commPRO.biz

commPRO.biz

An acronym for “Communications Professional Resources Online,” commPRO.biz is the destination for the answers marketing communications professionals need to be successful, whether they’re in PR, IR, corporate communications, marketing or advertising.

commPRO.biz reaches 75,000+ marcom professionals with its “Daily Headlines” and enjoys over 20,000+ site visitors per month. Its founders include Bruce Merchant, (Chairman & Chief Strategy Officer), Fay Shapiro (Publisher), Todd Fabacher (Chief Information Architect) and Brian Pittman (Content Director). The team brings together a wealth of experience in publishing and services targeted to the business communications sectors—including advertising, investor relations, public relations and marketing.

For further information, visit us online at: www.commpro.biz, Twitter @commprobiz. Facebook www.facebook.com/commPRO.biz.

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