Viridis Strategy Group is finding that sustainability goals are the single most important measuring stick of a successful program. Goals set clear strategy and show corporate commitment.  They set the tone and direction with both internal and external audiences. Done right, they can set an organization up for sustainability success.  Done poorly, sustainability programs can flounder and the corporation can suffer reputational damage.

On March 8, 2012 from 2:00 – 3:00 pm ET, the Goals 2.0 webinar will offer insights and best practices from the 2012 Sustainability Goals 2.0 research, a project of Viridis and members of the Sustainability Innovators Working Group.  George Favaloro, Founding Partner at Viridis, will provide an in-depth analysis of the goals and goal-setting processes of 126 global sustainability leaders that shows:

• Companies are expanding the scope of their sustainability goals beyond their own operations.  The number of companies setting "beyond 4-walls" goals has increased significantly in the most recent round of goals setting.

• Companies that achieve goals are raising the bar and setting more ambitious goals this time around.

• Done well, the goal-setting process itself is a singular opportunity to drive strategy alignment and can be among the highest leverage opportunities to propel the success of the sustainability program.

Registration is required to attend this free webinar or download for future viewing. Visit https://www3.gotomeeting.com/register/754560326 to register or get more information about Goals 2.0.  An accompanying white paper, Sustainability Goals 2.0: The Evolving Landscape is also available for download.

About Viridis Strategy Group

Viridis Strategy Group (formerly Esty Environmental Partners) is a management consultancy that works with corporate clients to build high-impact environmental strategies that create sustainable business value. Viridis serves large companies in diverse industries including apparel, financial services, industrial, and consumer packaged goods. Viridis clients are executives whose responsibilities include corporate environmental affairs and sustainability, as well as the highest levels of company or division general management. Companies engage the Viridis team of experienced environmental and business management professionals to help them build core capabilities, solve execution challenges, innovate, and differentiate their companies through environmental strategy. To learn more, please http://www.ViridisStrategy.com.

Viridis Strategy Group

Viridis Strategy Group

Viridis Strategy Group (formerly Esty Environmental Partners) is a management consultancy that works with corporate clients to build high-impact environmental strategies that create sustainable business value. Viridis serves large companies in diverse industries including apparel, financial services, industrial, and consumer packaged goods. Viridis clients are executives whose responsibilities include corporate environmental affairs and sustainability, as well as the highest levels of company or division general management. Companies engage the Viridis team of experienced environmental and business management professionals to help them build core capabilities, solve execution challenges, innovate, and differentiate their companies through environmental strategy. To learn more, please visit www.ViridisStrategy.com.

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