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Looking for Eco-Love This Valentine's Day? Take It Outside

Timberland Survey Finds Outdoor Dates, Eco-Behaviors Attractive - Just Don't Pick Up Your Date on a Bicycle

Published 02-08-12

Submitted by Timberland

(Marketwire) - Turning on your date this Valentine's Day could be as simple as turning off the lights. A new survey by Timberland shows more than three-quarters of Americans find eco-minded tendencies attractive in a mate. But don't take it too far; being eco-extreme - especially on a first date - just might leave you single this Valentine's Day.


Timberland, a company dedicated to protecting the outdoors and outfitting people in eco-conscious gear, surveyed more than 1,000 men and women to find out how important green behaviors are when it comes to finding - and keeping - true love. Here are highlights from the Timberland Eco-Love Survey:

  • Take the environment for granted and you could be flying solo: Nearly half (46%) of Americans say they would question whether to date someone who littered. Although littering is the overwhelming deterrent, refusing to recycle (15%), leaving the lights on when not at home (14%) and being a climate change denier (14%) could also be date deal-breakers.

  • Attracting a green-minded mate: More than three-quarters (77%) of Americans find eco-minded behaviors an attractive quality in a mate. Specifically, spending time outdoors (57%), being eco-minded around the house (50%) and practicing conscious consumption (30%) are the top eco-qualities Americans say make a person attractive.

  • When eco-lovers cross the line: Everything in moderation, though - putting the environment before romance at all costs could be a turnoff. Nearly half of Americans (46%) indicated that dates who insisted they order environmentally responsible food (such as organic or locally-grown) or picked them up on a bicycle (43%) might be shown the door.

  • What to wear when you land the date: Sport sustainable style. Nearly one-third (30%) of Americans are attracted to people who consider the environmental impact of the products they buy, including clothing.

  • Love blossoms best in the great outdoors: More than half (54%) of Americans said an outdoor adventure, like a hike or walk in the park, is an ideal date, while nearly one-quarter (23%) selected tree planting or other projects to improve the environment.

"Timberland's mission is to equip people for their outdoor experiences in ways that are easier on the environment," explains Jim Davey, Vice President of Global Marketing at Timberland. "But apparently, eco-conscious gear can equip you for a better love life as well."


Just in time for Valentine's Day, Timberland is teaming up with the dating experts at OkCupid to create the Green Guide to Dating and Love, full of dos, don'ts and creative ideas for finding and keeping your one green love. "One of the keys to a successful relationship is connecting with your mate on common interests," said Sam Yagan, CEO and Co-Founder at OkCupid. "The Timberland Green Guide to Dating and Love is a fun resource for those who love the outdoors and want unique ideas for putting an eco-spin on the same-old cocktails or coffee dating routine."

Check out The Timberland Green Guide to Dating and Love and the full findings of Timberland's Eco-Love Survey.

About Timberland
Timberland, a wholly owned subsidiary of VF Corporation, is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, Mountain Athletics® and Timberland Boot Company® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company's products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, South America, South Africa and the Middle East. Timberland is committed to doing its part to address environmental challenges and to minimizing its impact. From product design to manufacturing and shipping, the company is constantly finding new ways to be a little lighter on the environment. The Timberland Earthkeepers® Collection incorporates recycled PET bottles in linings, recycled rubber in soles, leather from silver and gold-rated tanneries and organic content throughout the apparel line. Timberland's dedication to making quality products is matched by the company's commitment to "doing well and doing good" - forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit

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Timberland is a global outdoor work and lifestyle brand that’s on a mission to equip and inspire a new generation to step outside and move the world forward. Based in Stratham, New Hampshire, Timberland also has international headquarters in Switzerland and Shanghai. Best known for its original yellow work boot introduced in 1973 to take on the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories made with eco-conscious innovation for people who share the brand’s passion for enjoying – and protecting – Nature.

At the heart of the Timberland® brand is the core belief that a greener future is a better future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world. The brand has committed to plant 50 million trees worldwide by 2025, and has a bold vision for its products to have a net positive impact on Nature by 2030, giving back more than they take. To share in Timberland’s mission to step outside, work together and move the world forward, visit a Timberland® store, or follow @timberland or @timberlandpro. Timberland is a VF Corporation brand.

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