Integrated Sustainability Solutions, a suite of services and tools designed to bridge the gap between sustainability consulting and PR and marketing counsel, debuts today at GreenBiz Forum.  A joint offering of award-winning strategic marketing firm 4GreenPs and sustainability consultancy Eco-Coach, the Integrated Sustainability Solutions offering enables corporate leaders to rapidly advance their sustainability agendas. It combines the best practices of a large sustainability consulting and communications firm with the flexibility and responsiveness of a boutique firm.

The Integrated Sustainability Solutions offering helps organizations execute and communicate corporate-wide sustainability strategies that are based on an in-depth understanding of market dynamics, regulatory environment, competitive positioning, and other sources of competitive advantage.

“We’re addressing what the analysts at Verdantix described as ‘a yawning gap between the rapidly evolving needs of Fortune 500 firms to communicate sustainability performance to business and consumer audiences and the lacklustre ideas, strategies and frameworks’ offered by most PR and marketing firms,” notes Lynn Miller, CEO of 4GreenPs. 

“We developed Integrated Sustainability Solutions to bring a holistic, 360 degree facing approach to what is currently a fragmented view of sustainability. This enables firms to discover and leverage their strengths in relation to sustainability,” adds Anca Novacovici, Founder of Eco-Coach.

The Integrated Sustainability Solutions is the outgrowth of a partnership that started in 2009 when the two companies collaborated on a webinar series about social media for green businesses.   In 2011, they began working on the Integrated Sustainability Solutions framework to address the pain points experienced by companies and organizations attempting to implement sustainability throughout their organization.

About 4GreenPs
Founded in 2006, 4GreenPs is an award-winning strategic marketing firm based in Bethesda, Maryland.  www.4greenps.com 

About Eco-Coach Inc.
Eco-Coach Inc. is a woman-owned, Washington DC based sustainability consulting firm.  Founded in 2006, it assists leading organizations to evaluate, design and implement environmentally sustainable business practices. www.eco-coach.com
 

Eco-Coach

Eco-Coach

Eco-Coach Inc. is a woman-owned, Washington DC based sustainability consulting firm. Founded in 2006, it assists leading organizations to evaluate, design and implement environmentally sustainable business practices.

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