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Adbongo, Inc. Awarded B Corp Certification

This week B Lab certified Adbongo, Inc. as Texas’ newest B corporation.

Published 01-03-12

Submitted by Adbongo Inc

This week Adbongo, Inc. received B Corporation certification marking it as a business that voluntarily follows environmental and social practices above and beyond those required of other businesses. Through their role as business incubator Adbongo aims to spread B certification to other businesses with the stated goal of helping Texas to become the number one state for certified B Corporations.

The name explains the purpose of B Corporations: the “B” stands for “Benefit.” Unlike traditional corporations Certified B Corporations are legally required to consider the impact of their decisions on their employees, suppliers, community, consumers, and environment.

Certified B Corporations meet higher standards of social and environmental performance, transparency and accountability. It is like a LEED certification but for all businesses, not just buildings.The performance standards are comprehensive and transparent. 

Founded in 2006 Adbongo started out as an advertising agency that beat to a different drum. In response to needs of clients that were going unfilled Adbongo evolved broader capabilities and now provides a wide spectrum of business development services. Adbongo, Inc. qualified as a B corporation because it is a business incubator that grows social and environmental ventures which use the triple bottom line (people, planet and profit) to measure their success.

B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems. They believe B Corporations are on track to becoming a legally recognized new corporate form (like a C corp or an S corp) and tax incentives, procurement preferences, and a social stock exchange for sustainable businesses.  Already two states (MD and VT) have passed Benefit Corporation Legislation and the city of Philadelphia passed a tax break for Certified B Corporations in December 2009.

On January 20-21, 2012 Adbongo, Inc. is sponsoring a Zero Waste Boot Camp which will teach businesses how to become more sustainable based on B corporation principles. Internationally-known zero waste and sustainability expert Gary Liss will be leading this training.

Press passes are available for the workshop.

More information:
Adbongo, Inc.

Gary Liss

Zero Waste Boot Camp

B Corporations (B Lab)

Adbongo Inc

Adbongo Inc

Mission Statement: To encourage communities’ sustainability by providing turn key business development services and incubator/accelerator best practices to cause-related ventures. Vision: To create an entrepreneurial ecosystem which measures successes based on the triple P bottom line approach (people, planet and profit) and includes a sustainable framework built on permaculture principles. Core Values Job Creation: Job creation is a top priority. Incubators are shown to produce economic development at a rate of $30 in tax base for every $1 in public subsidy. We accelerate the ability of small businesses to create jobs by offering multiple financial options to our clients, enabling them to afford high-tier ad agency processes and business development services. In addition, we provide access to a matrix of specialists who are plugged in to each project as needed according to holistic plans tailored to the particular needs and resources of each client. Sustainability: By adhering to permaculture principles and a triple P bottom line approach, our initiatives encourage the self-sufficiency of communities by growing ventures focused on increasing access to or conserving local resources including: Food Water Shelter Energy We stand on a platform of corporate social responsibility, and answer to a triple P bottom line: Planet People Profit Permaculture Principles: By adhering to permaculture business principles, we help entrepreneurs lower risk while reducing capital & operating costs.

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