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Sustainable Brands Announces 2012 Corporate Call to Action

Growing roster of corporate members including Molson Coors, Philips, Mars and Steelcase, join current members to collaborate on profitable shift to a sustainable economy

Sustainable Brands Announces 2012 Corporate Call to Action

Growing roster of corporate members including Molson Coors, Philips, Mars and Steelcase, join current members to collaborate on profitable shift to a sustainable economy

Published 12-15-11

Submitted by Sustainable Life Media, Inc.

Following it’s annual Advisory Board and Corporate Member meeting hosted this year at Dell in Austin, Sustainable Brands announces a 2012 Corporate Call To Action for brands to leverage their unique role in focusing stakeholder energy and driving society toward a healthy and sustainable future. Recent new members, including Molson Coors, Philips, Novozymes, Mars, Steelcase and others, will join existing Corporate Members such as Unilever, Coca-Cola, 3M, Ford, Johnson & Johnson, Target, Green Mt. Coffee Roasters and others in 2012 to address this challenge.

As the Sustainable Brands community grows, amid pressure for businesses to shift toward sustainability, members agree that the time is now to move beyond learning to collective action. Following the just-concluded Member Meeting, Group Marketing Director, Sustainability, Javier Roderiguez Merino of The Coca-Cola Company said: “Thanks so much for challenging our thinking and for your genuine interest and support. We learned a lot, plus did a lot of networking with corporate members that will pay out in the very near future.”

“As a community we have agreed to focus on three key areas: creating consumer demand for more sustainable products, driving disruptive (vs. incremental) innovation, and continuing to evolve the business case for migration to sustainable brands,” notes KoAnn Vikoren Skrzyniarz, founder of Sustainable Brands. ”We believe we are in the midst of a revolution spurred by almost sudden awareness by the mainstream of systemic issues forcing the issue. Brands are the storytellers of commerce with the power to build shared vision and drive alignment of the resources needed to create shift. We believe that the brands that will succeed in leading this shift are those who establish themselves as a platform for purpose, drive revolutionary innovation and learn to collaborate with consumers, civil society and their value network. We're calling for others who are interested in participating in this vision to join us in 2012.”

Participation in this collective effort can be accomplished in several ways: join other global brands like those above as part of the SB Corporate Membership Group, plan now to participate in SB’12, the annual community gathering of as many as 1000 business strategy, sustainability, brand and innovation leaders who are working to drive sustainable consumption, join one of the Sustainable Brands online networks on Twitter, Facebook, Linkedin or Google Plus, or engage in conversation online at SustainableBrands.com.

About Sustainable Brands

Sustainable Brands is the global learning, collaboration, and commerce community committed to replenishing the world through better brands. Sustainable Brands offers news and views from thought and practice leaders, online and live events, a robust resource library, peer-to-peer learning groups, E-learning, and a set of solutions providers for corporate brand and sustainability professionals, social entrepreneurs and the eco-system of supporting value partners. Sustainable Brands inspires, engages and equips today's business and brand leaders to grow revenues and enhance brand value, reputation and loyalty, while helping create a healthy and sustainable future for all. Sustainable Brands is a production of Sustainable Life Media, located in San Francisco CA.

Sustainable Life Media, Inc. logo

Sustainable Life Media, Inc.

Sustainable Life Media, Inc.

Sustainable Life Media is an integrated media company that delivers information, produces events and cultivates communities of interest to facilitate the shift to a flourishing and sustainable economy. Our mission is to inspire and enable forward-thinking individuals and organizations to innovate and implement ideas that contribute to individual and collective health and prosperity that can be sustained.

We bring together optimistic, visionary and courageous individuals from around the world who share a passion for purpose and a desire to create change. Leaders from around the globe are intrigued by Sustainable Life Media's ability to convene diverse stakeholder groups that create an atmosphere for open and transparent conversations that lead us towards a future of innovation and imaginative ideas that support a flourishing and sustainable economy.

Sustainable Brands – our flagship learning, collaboration and commerce community, draws together sustainability, brand and design/innovation professionals to share success stories and emerging best practices and to push the envelope of social and environmental brand innovation. Our goal in serving the Sustainable Brands community is to paint a clear picture of what is driving change in today's business landscape, uncover leading-edge sustainable brand strategies and tools, and facilitate community collaboration for shared benefit – all with the goal of helping more brands prosper by leading the way to a better world. To learn more, visit www.SustainableBrands.com.

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