KSV has launched a strategic alliance with Jeffrey Hollender Partners, a consulting firm that provides expertise on a variety of corporate responsibility and sustainability topics, to help brands plan and manage their own corporate responsibility efforts.

“Today’s customers care as much about how products are made as they do about the products themselves,” Hollender said. “Meaning your reputation and your bottom line are joined at the hip, for better or worse.”

Hollender has helped multinational companies like Nike, Walmart, and SC Johnson develop corporate responsibility and branding strategies. He is an author (most famously of The Responsibility Revolution) and leading practitioner of responsible business strategies. His experience makes this collaboration highly valuable and results-driven.

“We’re thrilled to partner with Jeffrey on the CSR front,” said Dianne Hanlon-Druyff, Director of Client Services at KSV. “It’s an exciting time for values-driven transformation in the business world. With the combined experience and expertise of Jeffrey Hollender Partners and KSV, we can guarantee effective, cutting-edge branding strategies for our clients. This partnership will continue to help define and raise the bar for responsible business.”

KSV has worked with responsible brands including Seventh Generation, King Arthur Flour, and Efficiency Vermont. KSV formed the strategic alliance to further expand its tool kit to help brands on a path to responsibility.

Together Jeffrey Hollender Partners and KSV will offer:

• Responsible Business Strategy Development
• Sustainable Strategic Partnerships
• Values-Based Marketing Solutions

Jeffrey Hollender and KSV’s approach ensures that measurable long-term value is created as a fundamental result of corporate responsibility.

To learn more, please contact Dianne Hanlon-Druyff at Dhanlon-druyff@ksvc.com or 802.862.8261.

Kelliher Samets Volk is a marketing group with more than 30 years of experience building brands and businesses. Founded in 1977, the firm employs more than 60 people at its offices in New York City, Boston, and Burlington, Vermont.

Kelliher Samets Volk

Kelliher Samets Volk

Kelliher Samets Volk is a marketing communications group with over 30 years of experience building brands and businesses. Founded in 1977, the firm employs more than 60 people at its offices in New York City, Boston, and Burlington, Vermont.

Network Branding.
Building Brands that are as connected as their customers.

Brands used to do all the talking. But today, it's the customer who has the loudest voice. And your customers are out there, right now, talking about you. Whole interconnected networks of them. We call these Network Markets.

Forget target markets. To succeed today, your brand has to identify its Network Markets. It must tap in and participate.

And it must be able to listen as well as it talks.

Talk. Listen. Talk. Listen. Talk. Listen.

That's Network Branding. That's what we do.

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