North America's fourth largest producer of towel and tissue paper, Cascades Tissue Group, announces the launch of Cascades® Elite™ high-end hardwound roll towel, a first-of-its-kind product now available to the Away-from-Home market.

The Cascades Elite hand towels are made with an innovative manufacturing technology, Atmos, used exclusively by Cascades in North America. Originally developed by Voith Paper's Tissue Process Technology Center in Brazil, this "TAD equivalent" (TADe) process produces a soft feeling, strong and absorbent paper requiring fewer sheets to do the job. Voith’s Atmos yields a product similar to the fluffy and absorbent towel offerings made with Through-Air-Dried (TAD) technology, which utilizes mostly virgin fiber. Unlike TAD, however, Voith Atmos can work with 100 percent recycled fiber and less chemical products, making for a unique and innovative solution to manufacturing premium toweling paper with a lower environmental footprint.

Cascades' TADe technology also generates 35 percent fewer greenhouse gas emissions than conventional TAD products. The company's responsible resource management is further proven through its chlorine-free whitening process, which uses 80 percent less water than the North American paper industry average.

"Since its foundation, and well before it became a buzzword, Cascades believed in sustainable development. That is why we have invested in a new TAD-equivalent technology, which enables us to produce premium products, while being even more mindful of the environment," stated Suzanne Blanchet, President and Chief Executive Officer of Cascades Tissue Group.

Compatible with Cascades Tandem® Dispensers

The unique TADe™ Cascades Elite hand towels complement the Cascades Tandem® series of hand towel dispensers, designed to deliver maximum value, durability, ease-of-use and respect for the environment. The system's features include a controlled paper release, which greatly reduces consumption, and an end-of-roll transfer system that eliminates stub roll waste and allows for a customizable advertising window. New to the Tandem dispenser family is the stainless mechanical No Touch, whose high-end aesthetics perfectly suits the new Cascades Elite towels and make for an ideal combination for class-A installations, high-end establishments or any other locations where image is important.

Founded in 1964, Cascades produces, converts and markets packaging and tissue products that are composed mainly of recycled fiber. The Company employs close to 11,000 employees, who work in more than 100 units located in North America and Europe. Its management philosophy, its years of experience in recycling and its continued efforts in research and development are strengths that enable Cascades to create new products for its customers. Cascades' shares trade on the Toronto Stock Exchange, under the ticker symbol CAS. www.cascades.com

Cascades Inc.

Cascades Inc.

Founded in 1964, Cascades, Inc. manufactures, converts and markets packaging and tissue products composed mainly of recycled fibers. Cascades employs close to 12,500 employees who work in more than 100 production facilities located in North America and Europe. The company’s visionary management philosophy, 45 years of experience in pioneering recycled paper and continued efforts in environmental stewardship, research and development are strengths enabling it to create quality new products for its customers. Whether for recycling materials, re-using waste, improving water and air quality or energy efficiency, Cascades has established high standards for each operating unit and closely monitors their steps toward achieving the objectives.

The company’s Cascades Tissue Group division is a leading tissue paper manufacturer for retail and away-from-home (commercial) markets, including office buildings, secondary and higher education, health care, hospitality, government and more. With 17 plants, Cascades Tissue Group offers its customers a wide range of sustainable quality products throughout North America. Its North River ivory towels are the first third-party certified 100 percent recycled hand towels, using 100 percent post-consumer content and utilizing 80 percent less water than the North American paper industry average. In the case of its notable North River® towel and tissue products, 100 percent of the electricity used for manufacturing is offset by Green e-certified wind energy, avoiding 43 million pounds of annual carbon dioxide emissions.

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