/PRNewswire/ - AT&T* today announced plans to introduce new plastic in AT&T-branded accessory packaging, which is composed of up to 30 percent plant-based materials sourced from ethanol harvested from natural sugarcane. The sugarcane used is this plant plastic is a rapidly renewable agricultural crop and replaces nearly a third of the fossil fuels traditionally used in this accessory packaging with material made from plants.

The adoption of the new plastic is part of AT&T's broader overall commitment to minimize its environmental impact. In March of 2010 the company announced its plans to slim down their accessory packaging; in 2010 and 2011, the company eliminated the use of over 500 tons of paper and plastic in that packaging.

Customers can expect to see the transition to the new packaging in stores and online starting October 2, 2011. The plastic will be used in packaging for AT&T-branded wireless accessories, which includes most device cases and power accessories.

"As a company we are committed to minimizing our own environmental impact, and we see the introduction of this plant-based plastic as an important step in the right direction," said Jeff Bradley, senior vice president for devices, AT&T. "We are excited to be the first U.S. telecom company to use this plastic in our packaging and we hope other companies will join us in finding ways to reduce our dependence on fossil fuels. We are actively working with our accessory suppliers to incorporate both less packaging and more sustainable plastic and paper."

Prior advancements in AT&T's efforts to reduce waste and minimize the overall environmental impact of accessory packaging include using soy and/or vegetable-based ink and recycled paperboard

AT&T is committed to integrating sustainable business practices across its business and was recently added to Corporate Responsibility Magazine's 12th Annual 100 Best Corporate Citizens List. AT&T was also included in the 2010 Dow Jones Sustainability North America Index (DJSI) and in Carbon Disclosure Project's (CDP) 2010 Carbon Disclosure Leadership Index (CDLI). Visit www.att.com/csr to learn more about sustainability at AT&T. Also visit www.att.com/csr to download the 2010 AT&T Sustainability Report.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates -AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com. This AT&T news release and other announcements are available at www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.Facebook.com/ATTSmallBiz to discover more about our small business services.

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