The Lexicon of Sustainability Project (www.lexiconofsustainability.com) has launched a call for 100 people from across the USA to host pop-up art shows in their communities.

Community leaders, students, farmers, activist, gardeners and cooks are encouraged to apply. In all, 100 people from across the USA will be selected. Each will host 2 shows that involve their local communities, with the artworks to be donated to local schools at the end of each exhibit.

The exhibit will be printed on FSC-certified paper, which guarantees that it comes from forests that are managed in accordance with strict environmental standards. Over 3,000 images will be given away during the course of this "traveling" exhibition.

The Lexicon of Sustainability Project was founded by Douglas Gayeton and Laura Howard-Gayeton. The couple spent two years conversing with the foremost practitioners of sustainability in food and farming, then translated these insights into large format photo collages and a series of short films with seed funding from ITVS. These works form the basis of the art and education exhibition or a "Pop-up Art Show".

"What began as a Sustainable Conversation has led to a Good Food Revolution," says Douglas Gayeton, co-founder of the project. "It isn't happening in galleries and museums; it's happening at our local supermarkets, at our corner stores, at farmers markets and roadside food stands and grange halls and school gardens across the country, so it makes sense that the Lexicon traveling art show appear in those places, hosted by the very people trying to build more resilient food networks in their communities."

As part of its grassroots initiative, Prospective “curators” will complete an application which asks WHY they want to host a show, WHERE they would hold their two Lexicon shows, and WHO they would involve (local schools, non-profits, food producers, notable individuals) in their events. Additionally, applicants will be asked to select a community space or center (i.e. a school, library, or government building) where the images will become part of a permanent collection once the shows are completed. 

Sponsored by Consolidated Graphics (CGX), this groundbreaking exhibition of large format photo collages takes art out of its traditional museum and gallery setting and allows individuals and local groups to host their own Pop Up Art Show; these temporary, mobile personalized art events will be held directly in the community, spurring dialog about how people can have a positive impact on their local food systems. 

About The Lexicon of Sustainability (www.lexiconofsustainability.com)
People are searching for new ways to live more sustainably. By illuminating the vocabulary of sustainable agriculture and the conversation about America’s rapidly evolving food culture, the Lexicon project gives people the tools and knowledge necessary to create a healthier, safer food system in America.
 
About Consolidated Graphics (CGX) (www.cgx.com)
Consolidated Graphics is a leader in the printing industry. With locations in or near virtually every major U.S. market plus Toronto, Prague and with a presence in Asia, Consolidated Graphics provides the service and responsiveness of a local printer plus the financial, technological and geographic advantages of a large national organization.
 
About The Lexicon Project's Founders
Douglas Gayeton is the photographer and author of SLOW: Life in a Tuscan Town, a pictorial exploration of Slow Food’s Italian roots (Welcome Books, 2010). Laura Howard-Gayeton is the founder and CEO of Laloo’s Goat Milk Ice Cream (www.laloos.com). The couple lives on a farm in Petaluma, CA.

Lexicon of Sustain Ability

Lexicon of Sustain Ability

An education initiative about sustainability terms with a focus on food and farming.

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