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A New Book That Addresses the Growing Significance of Social Capital in the Business World

New techniques to refresh and recharge your brands

A New Book That Addresses the Growing Significance of Social Capital in the Business World

New techniques to refresh and recharge your brands

Published 09-06-11

Submitted by John Wiley & Sons, Inc.

How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged.

The success of recent "green" campaigns as a means of connecting with, satisfying, and attracting new consumers is just the tip of the iceberg. As the international playing field continues to be leveled, in order to sustain and expand their success, brand owners must interact with their customers more than ever before, forging new and stronger links, and increasing their stock of social capital.

At last, there is a book that addresses the growing significance of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise. This in turn creates a self-fulfilling cycle, wherein trust begets social capital, which begets more trust—and even shared thinking—not to mention better sales.

In easy to understand terms, and using concrete examples, Brand Valued provides:

  • The tools necessary to stimulate dialogue - and new ways of thinking - between a brand and its intended audience
  • Methods for extending brand messaging to wider audiences
  • Ideas on how to make brands the engines of social capital, getting rid of unsustainable practices to foster more sustainable patterns of consumer behavior
  • Suggestions for the development of a new brand strategy that reduces costs through innovative and lasting solutions to problems
  • Unpublished data on the role of consumer trust in new products based on research carried out by the Havas Group across over 150 brands in nine different markets
  • The book is accompanied by a website: www.brandvalued.com where you can watch author videos and take the test to see how socially valued your brand really is.

Designed to forge stronger channels of dialogue and communication with customers and consumers, the book is a must-read for anyone committed to keeping their brand relevant in the twenty-first century.

About the book:
Brand Valued: How Socially Valued Brands Hold the Key to a Sustainable Future and Business Success
John Wiley & Sons Ltd
ISBN: 9781119976677
314 pages
Hardback
$34.95

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John Wiley & Sons, Inc.

John Wiley & Sons, Inc.

Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 350 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace. Our core businesses publish scientific, technical, medical, and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and Web sites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's Web site can be accessed at www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

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