EcoBonus® today announced that MyChelle Dermaceuticals has joined its eco-conscious customer rewards program as a Sponsor. MyChelle blends natural ingredients with the science of dermaceuticals for clean, nontoxic products that offer visible results.

"As an industry pioneer with a legacy of innovation and great products, MyChelle's pioneering tradition continues as they become a Sponsor of this new industry initiative to reach and reward consumers for taking sustainable actions," said Tiger Beaudoin, Founder of EcoBonus, a new division of BI®, the Business Improvement Company.

"MyChelle combines purity and science to create efficacious skin care and is dedicated to helping our consumers cultivate their overall beauty. It's a natural partnership to join with EcoBonus and a coalition of like-minded brands to reach health-conscious, educated consumers," said Kristine Carey, VP of Marketing. "We look forward to working with EcoBonus to promote awareness of our latest ingredient research and bioactive skin care in natural retailers."

EcoBonus: Penny wise. Planet brilliant.™

EcoBonus is the first industry-wide initiative to encourage mainstream consumers to choose natural, organic, fair-trade and sustainable products. It provides a searchable database of 75,000 qualifying products and offers coupons and samples tailored to individual preferences, and rewards sustainable purchases with points. Participation is open to individuals, businesses and groups - and pooling of points by schools and faith-based organizations toward bigger rewards such as organic vending machines or solar panels is encouraged.

The EcoBonus program launches in the Fall of 2011. Interested manufacturers should call 1-612-276-2725 or visit www.ecobonus.info. Consumers can follow EcoBonus on Twitter @ecobonus or on Facebook at www.facebook.com/ecobonus.

BI®: The Business Improvement Company

EcoBonus is an innovative coalition loyalty program from BI, The Business Improvement Company, and reflects BI's commitment to building solutions that solve today's environmental challenges. BI produces measurable results for its customers by moving the people who drive the business: BI moves sales people to sell more, customers to buy more, and employees to create a competitive advantage.

BI, founded in 1950, is a privately held company with 900 associates located in 28 offices in the US, Canada, UK, Australia, and Asia Pacific. Learn more at www.biworldwide.com.

MyChelle Dermaceuticals

The core values of MyChelle Dermaceuticals center on its purity, commitment to safe and effective products and dedication to sourcing unique plant-based ingredients to deliver beautiful, healthy skin. The frontrunner in bioactive beauty, MyChelle creates potent, nontoxic skin care products that blend natural, dermaceutical-grade and bioactive ingredients with the most modern, clean technology for guaranteed visible results. Founded in 2000, MyChelle offers a full line of highly therapeutic cleansers, treatments, serums, toners, nourishing creams, sun protection, men’s products and body care. MyChelle continues to balance, nourish and restore skin helping people celebrate the radiance within. Available in natural products stores nationwide, for more information visit www.mychelle.com and become a fan on Facebook.

EcoBonus

EcoBonus

EcoBonus is a rewards program for people who buy earth-friendly products. Its mission is to expand awareness of environmentally responsible products, empower people to make informed product decisions, and reward them for their eco-conscious purchases.

EcoBonus.com has a searchable database of 75,000 products that are more natural, eco-conscious, and/or socially responsible. Product details contain third-party ratings and certifications for attributes such as organic, fair trade, and non-GMO. Consumers can then decide which issues matter most to them and choose products based on the kind of impact they want to have—their EcoBonus. Members earn points by buying products from EcoBonus's reward partners and can redeem those points for earth-friendly gifts or donate them to participating nonprofit partners (coming soon).

EcoBonus was established on Earth Day 2010 and is a division of BI WORLDWIDE. Founded in 1950, BI WORLDWIDE is a privately held company with more than 1,000 associates located in Australia, Canada, China, India, the United Kingdom, and the United States. Learn more at www.biworldwide.com.

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