The Age of Responsibility - CSR 2.0 and the New DNA of Business

An increasing number of businesses are showing a commitment to corporate social responsibility and yet issues such as climate change, poverty and human rights continue to be a problem. Wayne Visser, Founder and Director of the think-tank CSR International, wants to direct businesses towards the true Age of Responsibility by veering away from the traditional approach of philanthropy or public relations (widely criticised as 'greenwash') and pioneering a more interactive, stakeholder-driven model. One that uses Web 2.0 as a metaphor for a new systemic approach, dubbed CSR 2.0.

CSR 2.0 adheres to five key principles: creativity, scalability, responsiveness, glocality and circularity.

In this essential book for CSR professionals, Visser uses 300 cases to show best and worst practice regarding corporate sustainability and responsibility. He examines the new DNA of business and the necessity of a fresh template to follow in revolutionising the relationship between economic and social for a successful business model.

Order your copy of The Age of Responsibility today via www.amazon.com.

"I will recommend it to every company to figure out why they are practicing CSR and how to really practice it to make a difference to their profits, people and the planet."

For more business books from Wiley visit www.wiley.com/business.

THE AGE OF RESPONSIBILITY
ISBN: 978-0-470-68857-1 * 408 pages * Hardback * RRP: £24.99 / €30.00 / $40.00

John Wiley & Sons, Inc.

John Wiley & Sons, Inc.

Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 350 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace. Our core businesses publish scientific, technical, medical, and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and Web sites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's Web site can be accessed at www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

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