Sochae, a social enterprise clothing line committed to sustainability and social advancement, launched its new website today http://www.sochae.com. The social retailer designs eco friendly clothing, and donates 100% of their profits to charity.

Sochae gives their consumers the ability to shop responsibly, while improving society through the use of their purchasing power. The company features organic clothing for men, women and children that are made from 100% organic cotton, and other eco-friendly materials that are gentle on the environment. The designs are not only trendy; they serve a specific purpose of raising awareness on social change. "It's the perfect marriage", said Nicole Somberg, director of operations. "Clothing is a basic necessity, and the industry is earning billions of dollars in profit annually, so why not use some of it to improve our communities and protect our planet."

The organization's social responsibility efforts are focused in two primary areas: environmental and social commitments. In terms of protecting the environment, Sochae's commitment goes beyond an "eco friendly only" product line. They have pledged to give a minimum of 1% of their annual sales to various grassroots environmental organizations, through an alliance with 1% For the Planet. Sochae also works with a host of local and international non profits doing good works to change our world. "Sochae is a great addition to the network. By signing on to 1%, it shows they're really walking the walk in their sustainability efforts," says Terry Kellogg, 1% CEO. "They're using generosity as a tool with which to build their business and enabling valuable environmental work along the way. We're excited to welcome them to the 1% family."

"Our social commitments couldn't be more clear", said Brigham Coombs, executive director. "Use what is necessary to maintain a self sustainable business, then reinvest the profits into social programs working hard to improve society."

Everyday, calls are made on regular citizens to do something positive to change the world. The founders of Sochae decided to respond to that call by creating a platform where environmentally responsible shopping meets social change awareness and funding. Opportunities exist all across the globe, from helping a family in a third world country gain access to clean water, to joining the fight to end global poverty. Seize your opportunity to do something by supporting the launch of sochae.com.

ABOUT 1% for the Planet

Started in 2002 by Yvon Chouinard, founder and owner of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a growing global movement of over 1,350 member companies in 43 countries that donate one percent of their sales to environmental organizations worldwide. Each day, more than one new business joins the 1% for the Planet movement. As a network, the 1% community has become a frontrunner in funding the work of environmental groups around the world. To learn more about 1% go to: www.onepercentfortheplanet.org.

About Sochae

Sochae is a social enterprise clothing brand committed to sustainability and social advancement. We design eco friendly clothing, and donate 100% of our profits to charity. Inspired by the desire to use retail business as a vehicle to raise awareness on social issues, Sochae supports organizations that dedicate themselves to solving some of the world's most critical problems. More information can be found at: www.sochae.com.

Sochae

Sochae

Sochae is a social enterprise committed to ending hunger in developing countries. Inspired by the desire to use retail business as a vehicle to fight hunger, we design eco-friendly clothing and reinvest 100% of our profits into programs that provide hunger relief. Our short term focus is providing school meals to the most vulnerable children in the Caribbean and Latin America, while raising awareness and developing sustainable solutions to ending hunger.

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