Today, Gifts In Kind International (www.good360.org) announced the organization has changed its name to Good360, signifying a strategic organizational transformation that will evolve the field of product philanthropy. One of the most significant aspects of this transition includes a new online donation marketplace that will now seamlessly connect those who have with those who need. The new platform incorporates a full circle of giving to involve individuals and corporate donors more easily and to more effectively help nonprofits fulfill their missions.

"As an organization, Good360 is moving to an exciting new platform that will help offer new ways to better serve our corporate donors, and deliver more goods for the greater good through our nonprofit network," said Good360 CEO and President Cindy Hallberlin. "The new name reflects that change and underscores how Good360 facilitates the full circle of giving."

Launching an Innovative Online Product Donation Marketplace
As part of this transition, Good360 recently launched the beta version of its online product donation marketplace, a website that connects nonprofit organizations with products they need, helps businesses efficiently donate their goods to qualified nonprofits, and allows individuals to contribute to worthy causes. On average, product giving can leverage every one dollar donated to provide 70 dollars in much-needed products so that nonprofits can stretch their budget dollars.

"The new online donation marketplace has made it so much easier to search for specific items," said Lynn Davis, Director of Community Partnerships for Orphan Foundation of America. "The products we are getting for our care packages through Good360 are first quality and something we could otherwise not afford to purchase for our students."

To date, Good360's online marketplace has connected 12,000 charities with corporate product donors. Nonprofits can register online to be part of the Good360 network. Qualifying organizations can then request product donations from warehouse locations around the country and have orders shipped directly to their door or pick up donations right in their neighborhood quickly and easily through a real-time mapping feature.

"Our partnership with Good 360 allows us to connect our stores with the Framing Hope nonprofit partners that repair and refurbish homes and facilities for low-income families and individuals," said Kelly Caffarelli, president of The Home Depot Foundation. "Donating these products helps charitable organizations stretch their budgets, and it supports our efforts to protect the environment. It's truly an example of the triple bottom line in action"¦communities, the environment and businesses all benefiting through the program."

This summer, Good360 will launch the second phase of its online product donation marketplace, offering a wider array of solutions and information for all of its partners. The second phase will include charity product wish lists, a product needs tool, a charity profile center, a product donation intake tool, and much more.

About Good360
Good360 (www.good360.org) is a nonprofit organization that is dedicated to fulfilling the needs of nonprofits by distributing corporate product donations around the world. The organization works with more than half of the Fortune 100 consumer, retail and technology companies to provide needed products to almost 12,000 qualified nonprofit organizations. This summer Good360 will launch the latest version of its new, innovative online marketplace that helps to aggregate the product needs of nonprofits and provides timely information about how product donations are used for the greater good. Good360, formerly Gifts In Kind International, is ranked by Forbes Magazine as one of the nation's best-managed charities in America.

Good360

Good360

Ranked by Forbes Magazine as one of the nation's best-managed charities in America, Gifts In Kind International (www.giftsinkind.org) works to enhance, empower and restore communities in need by generating and distributing corporate product donations through its network of more than 100,000 qualified nonprofit organizations. Gifts In Kind works with the corporate community to develop giving programs that achieve business and philanthropic goals.

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