MAJORITY WORLD™ is a picture agency with a difference. It promotes the work of talented local photographers in the majority world -- Africa, Asia, Latin America and the Middle East -- enabling them to gain a fairer share of the global image market. Their work is often overlooked through inadequate access to the market, or when organisations fly in western photographers for assignments rather than choosing to use and nurture local talent. It will also increasingly reveal the unique insider perspective that comes from local photographers' images and stories. Hence its wider mission to "open doors and open minds."

MAJORITY WORLD™ is pleased to announce that it has secured vital new start up investment from Stichting DOEN in the Netherlands as well as from two of its founder directors. As a result of this vote of confidence, MAJORITY WORLD™ can now embark on its ambitious expansion plan. A new full time team will provide the expertise and dynamism needed to boost revenue growth, which in turn translates directly into increasing flows of commission funds into majority world economies.

MAJORITY WORLD™ is registered in the UK as a Community Interest Company. Talking of its socially responsible brand, Ben Marshall, Creative Director, Landor Associates, worldwide branding & design consultants confirms, "The global potential of the MAJORITY WORLD™ brand is massive."

Dr Colin Hastings, Co-founder of MAJORITY WORLD™, speaks of the opportunities the organisation's new investment can realise. "We are much more than a photo library; we are a cause. To date we have been refining and testing our business model. Now we can actually start to make it happen."

Dr Shahidul Alam, Co-Founder, Chairman and International Ambassador, will also be speaking at the event on 18th March, 11.00 - 11.30. The title of his presentation is "Behaving responsibly towards the developing world: the secrets of successful north/south partnerships."

The MAJORITY WORLD™ founders will be at the exhibition to explain their innovative approach which helps photographic entrepreneurs in the majority world to build sustainable businesses whilst creating new added value opportunities for CSR professionals in the minority world.

To understand the full picture:

• Visit MAJORITY WORLD™ on stand 126 at Responsible Business 2011, Business Design Centre, London, 17 - 18 March 2011.
  
• Visit www.majorityworld.com.
  
• For interviews with Shahidul Alam or Colin Hastings, contact Clare Puddifoot +44(0)7876553879.
  
• Email: colin@majorityworld.com

Majority World CIC

Majority World CIC

INSPIRATIONAL IMAGES, RESPONSIBLY SOURCED MAJORITY WORLDâ„¢ is a picture agency with a difference. It promotes the work of talented local photographers from Africa, Asia, Latin America and the Middle East, allowing them to provide their unique insider perspective to tell the stories of their countries. MAJORITY WORLDâ„¢ markets their pictures and pays them fair international rates. These rates provide on average eight times the purchasing power, when translated into local currencies. MAJORITY WORLDâ„¢ the brand stands for equal visibility, equal opportunity, and equal respect for the outstanding creativity and quality of its photographers’ work, unseen until now in global markets.

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