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Brainwave Shows Why It's a "No Brainer" to Partner with Charity Addressing Combination of Public Concerns: Children, Disability and Chronic Illness

A cause your customers and employees can believe in

Brainwave Shows Why It's a "No Brainer" to Partner with Charity Addressing Combination of Public Concerns: Children, Disability and Chronic Illness

A cause your customers and employees can believe in

Published 03-10-11

Submitted by Brainwave

Cognitive Therapy and Paediatric Physioherapy

Visitors to the Responsible Partners Exhibition in London will be able to find out from national children's Charity Brainwave why their support for the Charity can be so beneficial to both parties. Surveys show that causes benefiting children, disability and chronic illness are three of the four causes considered the most important to the public. A Charity partnership with Brainwave achieves all three and will resonate with your employees and customers.

Brainwave works with families to deliver individual, home based therapy and exercises for children with disabilities and Development Delay to reach their full potential. For example, Brainwave helps the children to develop life skills like learning to sit upright, to hold objects, self-feeding, walking and recognising numbers. This dynamic, unique Charity assists children aged six months to twelve years with a range of conditions including Cerebral Palsy, Down's syndrome, Autism and many more. Brainwave helps children to achieve greater independence through an innovative, holistic approach incorporating Cognitive Therapy, Paediatric Physiotherapy, Developmental Therapy and Occupational Therapy. We give each child the best hope for a brighter future.

85% of the parents say Brainwave has had a significant impact on the life of their child.

Companies can make a huge difference to this innovative and exciting charity and a real measureable difference to individual families.

There are lots of ways to get involved for example:

  • Customer facing fundraising such as pence per pack sold or pence per transaction; the association with the Charity helps to drive sales through PR/communications support
  • Sponsored employee fundraising; we assist your fundraising activities with motivational talks and PR/communications support
  • Supporting Brainwave's fundraising events
    • Table of ten (£1250) at a 'Question of Sport' Charity Dinner in Mayfair, London on 25th June 2011; four course meal, champagne reception and ½ bottle wine each; also branding opportunities for Event Sponsors (£2,000 w/ table of ten tickets also included); quiz panel captains include former England Rugby player Austin Healey and former England Cricket player Ronnie Irani
    • Enter a company team of ten walkers in our 10k London Walk taking place on 21st or 28th June 2011 (£240 per team of ten); participants provided event t-shirts with your company logo on the reverse, refreshments, map and a post-event celebration; walkers encouraged to seek sponsorship online via Facebook/Twitter/email linked to our event page on Justgiving.co.uk

Menu of Giving

  • £1,000: Two day assessment for one child and Therapy equipment for home use
  • £3,500: Daily, life-changing Therapy for each child for a year
  • £6,000: Speech and Language Therapy for a year
  • £10,000: Music Therapy or Hydrotherapy for a year
  • £32,000: Paediatric Physiotherapist or Cognitive Therapist for a year
  • £96,000: Funds a Team of three Therapists at one of our Centres
  • £350,000: Funds the running of a Brainwave Centre for a Year
  • £3M: Builds a new Brainwave Centre in the name of your company

The Guardian Scheme
Companies providing £3,500 fund the daily, life changing Therapy for one child for a whole year. Some companies elect to sponsor a group of children. For example, sponsoring those living in the region where the company operates, those with a particular condition or those whose families are in the greatest need. There is an opportunity for rolling PR/communications as we provide updates of the child"Ÿs progress and these can be posted on the partnering company's website or Facebook page
as well as included in news alerts or bulletins to all employees.

For further information contact: Richard Clarke, Corporate Fundraising Manager, Brainwave M:07889 408 141; E: richardclarke@brainwave.org.uk
Jane Adkins, A Head for PR Ltd, T: 01935 813114; M: 07960698089 or E: jane@aheadforpr.co.uk.

ADDENDUM: CASE STUDIES

Chartis
In 2010, thirty three employees from Chartis cycled from London to Paris raising more than £50,000 for Brainwave. Christine Cryne, Brainwave's Chief Executive Officer, said, "This was an amazing result and sponsored the daily, life-changing Therapy of thirteen children for a year." The company has been provided the profiles of the thirteen children and receives updates on their progress throughout the year, which the employees find inspiring.

Emprise
Emprise Services plc, leading support services provider, recently announced that it had selected Brainwave as its official charity of 2011. Emprise has funded a year of home-based therapy for Chase, a little boy who lives with his mother and father in Dulwich, London. Employees also sent to Chase Christmas presents to help with his home Therapy. The company continues its involvement in further ways:

  • sponsoring a 'Question of Sport' themed Charity dinner taking place at the May Fair Hotel on 25th May 2011.
  • supporting Brainwave's sponsored walk in June 2011 around the South Bank and Victoria Embankment.
  • sponsoring the Charity's World Cup dinner at Chelsea FC in 2010
  • supporting the Charity's Manchester Duck Race in 2010
  • supporting a sponsored Clay Pigeon Shoot in Cheshire in 2010

"We see our partnership with Brainwave as a great way to raise awareness of the important work Brainwave are doing for families like Chase's all across the country. We enjoyed working with Brainwave over 2010 and having seen what a phenomenal contribution Brainwave makes to the families involved, we are only too pleased to show our support and make our own contribution." Tony Hampson, Executive Director, Operations at Emprise.

Editor's notes

  1. Richard Clarke will be attending the Brainwave market stall during the Responsible Business exhibition in London at the Business Design Centre on March 17th and 18th 2011 http://www.responsiblebusinessevent.org/.
  2. Brainwave currently has around 530 families on Programme, double the number five years ago.
  3. Families are invited to one of Brainwave's three Centres for a two day Initial Assessment where the child is assessed and a programme designed for the child. On the second day the family are shown how to undertake the exercises, which they then carry out at home, retuning to the Centre every 4-6 months when the exercises are adjusted. The Centres are in Witham, Essex; Bridgwater, Somerset; and Warrington, Cheshire.
  4. The Brainwave programme is an enhancement to the standard medical provision. To our knowledge no comparable, holistic and daily approach is available via the NHS, Charity sector or private medicine.
  5. See the charity's video at http://uk.youtube.com/BrainwaveCentre.
  6. Brainwave uses medically accepted, mainstream brain plasticity techniques in its programmes: repetitive normal movements and structured play to enhance the ability of brain cells to rewire and to form new, healthy connections.
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Brainwave

Brainwave

Provides individual home-based therapy helping children with disabilities to achieve their potential.

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