EcoBonus® today announced that it has brought on Organic Valley, America's largest cooperative of organic farmers and one of the nation's leading organic brands, as a Founding Sponsor of the EcoBonus customer rewards program.

"We couldn't ask for a better Sponsor to help introduce the EcoBonus program," said Tiger Beaudoin, Founder of EcoBonus, a new division of BI®, The Business Improvement Company. "Organic Valley will become the Category Captain in fluid milk and EcoBonus will feature their preferred charities in the program’s reward options."

"We're excited to help launch this industry initiative to reward consumers for making sustainable choices," said Tripp Hughes, Director of Category Management at Organic Valley. "The EcoBonus Collect & Earn™ program will raise awareness of eco-conscious, natural and socially responsible products - and will help us thank and recognize our loyal customers with reward points that can be redeemed for coupons, gifts, and eco-tour holidays or points donated to charities."

EcoBonus' Collect & Earn rewards program will also allow Organic Valley to award consumers points for activities beyond purchasing products, such as signing up for their newsletter, answering survey questions, participating in contests, and promotions such as "checking in" at retailers via the EcoBonus iPhone application.

EcoBonus: Penny wise. Planet brilliant.™
EcoBonus is the first industry-wide initiative to encourage mainstream consumers to choose natural, organic, fair-trade and sustainable products. It provides a searchable database of 75,000 qualifying products, offers coupons and samples tailored to individual preferences, and rewards sustainable purchases with points. Participation is open to individuals, businesses and groups - and pooling of points by schools and faith-based organizations toward bigger rewards such as organic vending machines or solar panels is encouraged.

The EcoBonus program will launch nationally by invitation on Earth Day 2011. Interested manufacturers should call 1-612-276-2725 or visit www.ecobonus.com/coalition.

EcoBonus is also on Twitter @ecobonus and on Facebook at www.facebook.com/ecobonus.

BI: The Business Improvement Company
EcoBonus is an innovative coalition loyalty program from BI, The Business Improvement Company, and reflects BI's commitment to building solutions that solve today's environmental challenges. BI produces measurable results for its customers by moving the people who drive the business: BI moves sales people to sell more, customers to buy more, and employees to create a competitive advantage.

BI, founded in 1950, is a privately held company with 900 associates located in 28 offices in the US, Canada, UK, Australia, and Asia Pacific. Learn more online at www.biworldwide.com.

For more information about Organic Valley, please call 1-888-444-MILK or visit www.organicvalley.coop, www.organicprairie.coop and the cooperative's farmer website, www.farmers.coop. Organic Valley is also on Twitter @OrganicValley and Facebook www.facebook.com/OrganicValley.

EcoBonus

EcoBonus

EcoBonus is a rewards program for people who buy earth-friendly products. Its mission is to expand awareness of environmentally responsible products, empower people to make informed product decisions, and reward them for their eco-conscious purchases.

EcoBonus.com has a searchable database of 75,000 products that are more natural, eco-conscious, and/or socially responsible. Product details contain third-party ratings and certifications for attributes such as organic, fair trade, and non-GMO. Consumers can then decide which issues matter most to them and choose products based on the kind of impact they want to have—their EcoBonus. Members earn points by buying products from EcoBonus's reward partners and can redeem those points for earth-friendly gifts or donate them to participating nonprofit partners (coming soon).

EcoBonus was established on Earth Day 2010 and is a division of BI WORLDWIDE. Founded in 1950, BI WORLDWIDE is a privately held company with more than 1,000 associates located in Australia, Canada, China, India, the United Kingdom, and the United States. Learn more at www.biworldwide.com.

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