Freeworld Media Announces B Corp Status
Published 01-20-11
Submitted by Freeworld Media, Inc.
Consumer brands need to make deeper connections with their
customers. Freeworld Media, a newly Certified #BCorp, helps them do just that.
Ok, perhaps this requires more than Twitter's allotted 140 characters to explain. Certified B Corporations are a new type of corporation, which use the power of business to solve social and environmental problems. B Corps are unlike traditional businesses because they: 1) Meet comprehensive and transparent social and environmental performance standards; 2) Meet higher legal accountability standards; 3) Build business constituency for good business.
Sean Wood, Founder and CEO of Freeworld Media - what's on your mind?
"We are proud to be a leader in the use of social media to foster corporate social responsibility. What matters to your customers matters to your business."
Recognized for its pioneering social business digital strategies that empower large consumer brands as well as international non-profits, Freeworld Media harnesses the power of social media to do good. Freeworld Media earned the B Corporation Certification from B Lab, a nonprofit organization focused on establishing comprehensive and transparent standards of social and environmental performance and accountability.
"We became a B Corporation because we believe that a greater social purpose should be part of a company's DNA," says Wood. "Twenty-first century capitalism demands that businesses create shared value to improve the communities in which they serve. Smart businesses with an advanced digital strategy will be able to lead the marketplace and respond to changes in real-time."
Freeworld Media is one of 6 Georgia companies to have earned B Corp Certification. Totaling over 370 B Corporations in 32 States and abroad, B Corporations represent a diverse 1.8 billion dollar marketplace. To merit certification, Freeworld Media met rigorous performance standards, incorporating social and environmental performance, transparency, and accountability. Unlike traditional corporations, Certified B Corporations are legally required to consider the impact of their decisions on their employees, suppliers, community, consumers, and environment.
As Facebook users might say, "Like."
About Freeworld Media Freeworld Media is an Atlanta-based digital marketing group that lives and breathes social, interactive and mobile media as a way to instigate brand awareness and customer participation in worthy endeavors. To learn more, visit www.freeworldmedia.com.
About B Lab B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems. B Lab drives systemic change through three interrelated initiatives: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between "good companies" and just good marketing; 2) accelerating the growth of the impact investing asset class through use of B Lab's GIIRS impact rating system by institutional investors; and 3) promoting supportive public policies, including creation of a new corporate form and tax, procurement, and investment incentives for sustainable business. For more information, visit www.bcorporation.net.
Freeworld Media is an Atlanta-based digital marketing group that helping organizations raise awareness of their brand and mission through interactive, social and mobile media.
Freeworld works with our clients to create engaging campaigns that capture the attention of their customers and enlist them for feedback and support.
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