PeopleTowels's formula

PeopleTowels, producers of reusable personal hand towels, the eco-friendly, on-the-go alternative to paper towels and electric air dryers, adds an additional environmental advantage gained by eliminating paper towel usage - reduced CO2 emissions. This latest environmental component has been added to the PeopleTowels' benefit statement: "Each person who switches from paper towels outside the home to PeopleTowels will save 1/4 of a tree, conserve 250 gallons of water, cut carbon emissions by 34 lbs. and reduce landfill waste by 23 lbs. in one year."

"PeopleTowels is such a common-sense idea that makes it so clear what we can do to reduce the waste we generate in our everyday lives. What's less clear is how much our wasteful lifestyle increases our carbon footprint," comments Wood Turner, ClimateCounts.org, Executive Director. "We need to understand more clearly how a culture of reuse can not only reduce what goes into landfills, but it can also limit our collective impact on global climate change. PeopleTowels has taken an important step in putting its unique concept into that critical context."

The average person consumes 3,000 single-use paper towels (equivalent to 8 large garbage bags) outside the home, annually. PeopleTowels' latest findings hope to bring more awareness to the public regarding the environmental impact of paper towel waste in the U.S. and encourage individuals to adopt the company's self-coined "B.Y.O.Towel ™" eco-habit.

"Our goal is to eliminate paper towel use outside the home by at least 50 percent by 2015," declared Mary Wallace, PeopleTowels Visionary and Co-Founder. "Meeting this goal would result in an annual reduction of greenhouse gas emissions from paper towels used outside the home from the current 3.8M tons to 1.9M tons."

PeopleTowels' carbon emission calculation was based on the average quantity of paper towels (3,000) used by one person outside of the home a year in the U.S. and referenced information from the Environmental Protection Agency's Waste Reduction Model (WARM) (http://www.epa.gov/climatechange/wycd/waste/calculators/Warm_Form.html), Carbon Rallly (www.carbonrally.com), the Environmental Defense Fund (http://www.edf.org/papercalculator/) and in consultation with Climate Counts.

About PeopleTowels

PeopleTowels, LLC, the pioneer of the reusable personal hand towel category in the U.S. believes that every person can have an impact on the environment by making small lifestyle changes. PeopleTowels' mission is to empower ordinary people and companies to contribute to a sustainable environment by switching from paper towels to reusable PeopleTowels when they are at work or on-the-go to reduce waste and pollution. PeopleTowels supports the work of the Breast Cancer Fund as a member of 1% for the Planet. More information can be found online at www.peopletowels.com.

PeopleTowels

PeopleTowels

California-based PeopleTowels, LLC, is the pioneer of the personal hand towel category in America. PeopleTowelsâ„¢ are designed to empower ordinary people and companies to contribute to a sustainable environment by switching from paper towels to reusable PeopleTowels. Products have eco-chic designs and are small, machine washable, 100% Organic Fair Trade Cotton, and produced using only eco-friendly dyes. Using PeopleTowels avoids deforestation; reduces water waste, pollution and landfill; and slows environmental destruction that leads to global warming. More information can be found online at www.peopletowels.com.

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