New Timberland.com Combines Stories, Shopping and Environmental Stewardship to Create a Complete Brand Encounter for Consumers
Submitted by Timberland
(Marketwire) - The Timberland Company (NYSE: TBL) is unveiling an innovative redesign of its timberland.com website. The new site offers an immersive brand experience, inviting consumers to explore the products, history and commitment to environmental stewardship that are all at the heart of the Timberland brand.
"With the new site, consumers around the world have the opportunity to engage with Timberland like never before," said Jim Davey, VP of Global Marketing. "Whether it's browsing and shopping our newest products, understanding our values platform, or sending in their own stories, visitors now have a one-stop shop to connect with the Timberland® brand."
Timberland's new global web experience includes state-of-the-art interactive elements, stunning graphics, and rich content in three main areas:
"The new site provides consumers with an amazing shopping experience and a richer connection to the Timberland® brand," said Chris Hardisty, Director of Global Ecommerce.
Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, SmartWool®, Timberland Boot Company®, Mountain Athletics®, howies® and IPATH® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company's products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, South Africa and the Middle East. Timberland's dedication to making quality products is matched by the company's commitment to "doing well and doing good" - forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com.
Timberland is a global outdoor work and lifestyle brand that’s on a mission to equip and inspire a new generation to step outside and move the world forward. Based in Stratham, New Hampshire, Timberland also has international headquarters in Switzerland and Shanghai. Best known for its original yellow work boot introduced in 1973 to take on the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories made with eco-conscious innovation for people who share the brand’s passion for enjoying – and protecting – Nature.
At the heart of the Timberland® brand is the core belief that a greener future is a better future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world. The brand has committed to plant 50 million trees worldwide by 2025, and has a bold vision for its products to have a net positive impact on Nature by 2030, giving back more than they take. To share in Timberland’s mission to step outside, work together and move the world forward, visit a Timberland® store, timberland.com or follow @timberland or @timberlandpro. Timberland is a VF Corporation brand.
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