Published 09-06-10
Submitted by Piraeus Bank
Piraeus Bank has embarked on a new innovative European project, titled 'climabiz' which aims at preparing the Greek market to timely adapt to the new conditions arising from climate change.
Climabiz is carried out by Piraeus Bank in collaboration with the environmental organization WWF Greece and face3ts, a consulting company with expertise in climate change issues. The project is co-financed by the European Commission through the financial instrument "LIFE+ Environment Policy & Governance". The duration of the project is 3 years and its actions will take place in Greece, Bulgaria, Romania and Cyprus.
Through climabiz, Piraeus Bank will contribute to tackling climate change by:
According to Mr. Vrasidas Zavras, General Manager of Piraeus Bank, "this project addresses the big questions of our times; that is, how and to what extent is a company affected by climate change, and how it can cope with it. This evaluation is happening for the first time in Greece and it is also an innovative task within the European Union." He further states, "the project's acronym climabiz derives from the words 'Climate' and 'Business' signifying that tackling climate change creates development opportunities, and this is exactly what this new project of Piraeus Bank is aiming to demonstrate."
For further information, visit www.climabiz.gr.
Piraeus Bank Group is one of the most dynamic and active financial organisations in Greece today. Founded in 1916, Piraeus Bank went through a period of state-ownership and management (1975-1991) before it was privatised in December 1991. Today, Piraeus Bank leads a group of companies covering all financial and banking activities in the Greek market (universal bank). Piraeus Bank possesses particular know-how in the areas of retail banking, small and medium-sized enterprises (SMEs), capital markets and investment banking, leasing and financing of the shipping sector. Piraeus Bank Group has a growing international presence, focused in Southeastern Europe and Eastern Mediterranean, but also in the financial centres of London and New York. Main strategic targets of Piraeus Bank Group are: further enhancing market shares in Greece and abroad wherever it operates, improving service quality and customer satisfaction, creating innovative products, further enhancing the Group's position in retail banking and small and medium-sized enterprises financing, strengthening the Group in the areas of asset management and bancassurance and, finally, strengthening profitability with a view of constantly increasing shareholder value.
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