What Charity Will Benefit? Customers will Decide as they Craft for a Cause!
Published 08-17-10
Submitted by Jo-Ann Stores
/PRNewswire-FirstCall/ -- It has often been said that crafting has many therapeutic benefits. From the repetitive motions of knitting and crochet that can aid in memory function, to the general stress relief that is often achieved while sewing or crafting a project, it's not surprising that 56% of American households* are home to crafters.
Beginning on August 15, Jo-Ann Fabric and Craft Stores, the leading fabric and craft specialty retailer in America, will add one more reason to feel good about crafting -- Craft for a Cause. "Our customer research has shown that many of the items purchased in our stores are used to make crafts to support charitable causes," states Brent Beebe, vice president of crafts merchandising for Jo-Ann Fabric and Craft Stores. "We recognize that there are many organizations that can benefit from the donation of crafted projects. Craft for a Cause is one way that we can make a difference -- together."
How You Can Win
How Your Favorite Charity Can Win
"Craft for a Cause will bring together the crafting community for the benefit of the charities that mean the most to our customers," said Beebe. "We are very excited about the impact that our combined efforts can make." For more information on how top participate in Craft for a Cause, log onto Joann.com. Your favorite charity could win $50,000.
About Jo-Ann Stores, Inc.
Jo-Ann Fabric and Craft Stores (NYSE: JAS) the nation's largest fabric and craft retailer with locations in 48 states, was founded in 1943 as a single retail store. Today, more than 750 Jo-Ann stores across the country provide consumers with creative inspiration. For additional information, visit www.Joann.com.
* Source: CHA Attitude and Usage Study -- December 2009