Edelman, the world's largest independent communications agency, and Koelnmesse, Inc., a world-leading trade fair organizer, announce a strategic partnership today supporting the Carbon TradeEx America (Sept. 28-29, 2010), the most comprehensive event in the U.S. connecting climate policy, carbon markets, energy security, and low carbon technology.

The partnership will aim to help raise awareness and communicate three important measures around carbon:

1. Carbon management is an integral component of a company’s overall sustainability and business strategy. Investing in environmental reduction is a way to reduce costs, redeploy liquidity and capital to lower risk investments, build a low carbon economy, support fiscal expansion and drive growth.
2. Companies cannot choose between shareholder return and responsible conduct; nor argue over pursuing sustainability strategies versus maximum competitiveness. All are required to drive innovation, future growth and success.
3. Carbon is moving from a technical burden to strategic business opportunity. It can create jobs, spur new technologies and spark innovation. Businesses need to manage and mitigate the risks and costs surrounding carbon now, before it is regulated.

"One thing is certain: carbon is no longer just a matter of managing reputations-it is a matter of managing costs and risk as well as creating business opportunities" said Jane Madden, senior vice president of CSR and sustainability, Edelman.

"Bringing the various business, policy and NGO actors together to share insights, network and create opportunities is how we are going to advance policy, technologies, investments and innovations around the carbon markets," said Mette Petersen, president & managing director, Koelnmessse, Inc.

"Across the globe, more and more policies are put in place to accelerate the transition towards a low-carbon economy. In its wake, companies are faced with previously unknown risks, but also with a wealth of new opportunities" said Milo Sjardin, manager head of U.S. analysis for Bloomberg New Energy Finance. "Carbon TradeEx America will explore these issues in great depth and provide the latest views of investors and strategists in the market."

For more information on the event, please visit: http://www.carbontradeex.com/carbon-tradeex-america.aspx. For more information on Edelman, please visit: www.edelman.com

About Edelman

Edelman is the world's largest independent public relations firm, with 3,200 employees in 52 offices worldwide. Edelman was named Advertising Age's top-ranked PR firm of the decade; Adweek's "2009 Agency of the Year"; PRWeek's "2009 Agency of the Year" and "UK Consultancy of the Year"; and Holmes Report's "Agency of the Decade," "2009 Best Large Agency to Work For" and "2009 Asia Pacific Consultancy of the Year." Edelman owns specialty firms Blue (advertising), StrategyOne (research), BioScience Communications (medical education and publishing), and MATTER (sports and entertainment). Visit www.edelman.com for more information.

About Koelnmesse, Inc.

Koelnmesse, Inc. is the Chicago-based subsidiary of Koelnmesse GmbH, one of the world's leading tradeshow organizers. The Koelnmesse group organizes more than 60 trade shows each year. Our office serves as the main contact for North American exhibitors, attendees, media and trade associations interested in taking part in Koelnmesse events. We help North American companies and attendees in all their planning steps towards participation in our show program. We work with a broad network of selected suppliers offering services such as: travel, product shipping, customs, booth construction & design, VAT refund, pre-show preparation, attendance procedure and many others.

Edelman

Edelman

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