2010 Sustainable Development Report reinforces brewer's commitment to corporate social responsibility
Submitted by MillerCoors
/PRNewswire/ - MillerCoors today released its 2010 Sustainable Development report, titled "Great Beer, Great Responsibility," which details progress across the company's corporate social responsibility commitments. The brewer succeeded in exceeding its 2015 goal for waste reduction, by eliminating 20 percent of the amount of waste sent to landfill. In total, the company reuses or recycles nearly 100 percent of all brewery waste and achieved zero waste to landfill at two of its breweries. The report is available in its entirety on www.GreatBeerGreatResponsibility.com.
"Surpassing our 2015 waste reduction goal five years early is a phenomenal success that demonstrates the commitment and passion of MillerCoors people across all of our brewery operations," said MillerCoors Chief Responsibility and Ethics Officer, Cornell Boggs. "We recognize that sustainable development requires a sustained commitment and we're working to further improve our performance for generations to come. Great Beer, Great Responsibility defines our commitment to creating America's Best Beer Company by growing our business the right way."
MillerCoors 2010 Sustainable Development Report includes an assessment of the company's performance in 2009, specifically in regards to company goals across its five key responsibilities: Alcohol Responsibility, Environmental Sustainability, Sustainable Supply Chain, People and Communities, and Ethics and Transparency. Woven throughout the report is the company's belief that the privilege of producing great beer comes with great responsibility - to its people, partners, communities and the environment.
In 2009, MillerCoors also:
MillerCoors also engaged an external assuror, Corporate Citizenship, to review the report. Corporate Citizenship conducted interviews with employees and provided a commentary within the report. According to Corporate Citizenship, "MillerCoors has moved forward significantly in advancing its own sustainable development activities in the past year."
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company's premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create America's best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.
MillerCoors wants to become the best beer company in America.We're a new company with big ideas and innovations that can create new energy in the American beer business. We have great enthusiasm for the business and tremendous potential to improve it. We'll do that through a combination of great brands, talented people, strong partnerships and the scale that our new company brings us. We believe in brands, and we're determined to build the best portfolio of beer brands in the business, by listening carefully to beer drinkers and understanding what they want today--and what they'll want tomorrow. We're building a true team of highly talented people who are passionate about the beer business, who love to win and learn, and who aim to amaze every customer by doing the little things that make a big difference. We want to be the best partner for American beer distributors and retailers, constantly bringing our customers profitable growth. And we offer more value to our customers, communities, employees, and owners as one company than two. We will deliver savings that will provide the resources to significantly raise our investment in our business. We are confident that our business will grow, and we are focused on growing it the right way, with responsible marketing practices, sound environmental decisions and strong community partnerships.
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