Martha Shaw and 28 others are first graduating class of CleanTechExec at NYU Poly

The inaugural class of NYU Polytechnic Institute's Clean Tech Exec Program graduated this week after presentations of Applied Projects by each member of this select group of New York State's clean technology leaders. "The Clean Tech Exec Program helps fuel the need for strong leadership and expertise to expedite the growth and implementation of clean energy innovation," says Michael Shimazu, Project Manager of Clean Energy Research and Market Development at NYSERDA (New York State Energy Research and Development Authority), which helped to fund the Program. "Companies, investors, and government agencies alike see that the need for leadership talent in the burgeoning cleantech industry, a key bottleneck for the growth of new ventures and new businesses in this sector, especially in New York City," says Clean Tech Exec's professor, Mel Horwitch.

"Among my Applied Projects were the greening of NYU's Rogers Hall, and the structuring of a cleantech commercialization conduit (a.k.a. C3) to help new technologies get beyond tipping point where they often fail to scale up," says Clean Tech Exec grad and CEO of Earth Advertising, Martha Shaw.

Under the leadership of Martha Shaw, Earth Advertising has become a major player in the prosperity of green businesses, products and services in the New York area. A founding member of the Sustainable Business Network NYC chapter of BALLE, Clean Energy Week, board member of the New York Solar Energy Society, and active participant in the growth of NYC's green economy, CEO Martha Shaw also recently participated in the May 10-19 UN Commission for Sustainable Development (CSD-18) in hopes of setting the stage for a successful Rio Summit +12. Commission of Sustainable Development (CSD-18) concludes at United Nations May 19.

The Commission is responsible for reviewing progress in the implementation of Agenda 21 and the Rio Declaration on Environment and Development; as well as providing policy guidance to follow up the Johannesburg Plan of Implementation (JPOI) at the local, national, regional and international levels. CSD is the high-level forum for sustainable development within the United Nations system.

"The themes at the United Nations CSD over the last week covered a full gamut of issues faced by each country and group represented," says Martha Shaw. Among them were chemical and waste management, over-consumption and over-manufacturing of goods, fisheries depletion, food shed contamination, and the inequality of the distribution of earth resources including water and agricultural products. Many of the NGOs, including women and indigenous peoples, voiced concerns of poverty caused by lack of control over natural resources that are consumed and polluted by others.

Many CSD-18 attendees sought to redefine the notion of sustainable development to "green economy" and much discussion took place around what the word "economy" means to whom.

It was more evident than ever that the environment is not just about saving the planet, it is a social topic. The consumption of resources is not evenly distributed. It is the poor, women and children, and indigenous people who suffer most from scarcity of healthy food and water, and contamination, imposed on them by the privileged lifestyle of others, and corporate practices. The CSD is a rare opportunity for all voices to be heard.

Under Secretary General Sha Zukang of the United Nations opened the CSD Prep Conference by letting all participants know that he would not tolerate lack of cooperation among entities, in no uncertain terms.

A blossoming of green and sustainability gatherings.

Every day of the week, all over the world, executives, academics and NGOs convene on the myriad of topics around the environment, from food, to energy, new fuels, climate change, waste, chemicals, governance, mining, transportation and inequities. The number of sustainability events and professionals is growing exponentially.

In the last few months Shaw has attended CERES, The Economist "Doing Well by Doing Good," Clean Energy Week, ReTech, Manhattan Chamber of Commerce Green Committees, Go Green Expo, Solid Waste Advisory Boards, Clean Economy Network, State of the Planet, IESES, ACCO, Beneath the Sea, Sustainable Business Network NYC, Slow Food, Wings Worldquest, Recycle Awareness Day and others.

"We are in the business of information gathering and transfer as much as advertising. By having a finger on the pulse, we can engage companies and customers in authentic dialogue, and help all stakeholders make better informed decisions," says Shaw. "We are gatherers. From our research we devise creative ways to communicate and create mindset shifts, and often times, consensus."

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Earth Advertising

Earth Advertising

Earth Advertising’s parent company, eFlicks Media, was founded in 1999 to deploy the power of the media to serve an emerging socially and environmentally responsible business community.

We are an interdisciplinary media company focused on creating a global communications platform upon which environmental sustainability can grow and prosper. We promote the growth of products, services and ideas that are genuinely committed to a healthier planet.

Our strategic partnerships with the scientific community, media leaders, research institutes, public officials, and news sources, assure that our campaigns are authentic.

The mission is to create marketing programs and content that inspire and enable businesses, governments and consumers alike to embrace sustainable technologies and practices.

Earth Advertising strives to expand the market share of environmentally safe products, services and habits. Through a vital role in environmental communications around the world, we hope to improve the health of the planet for all living things.

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