Earth Day Resolutions is building a new approach to solving the climate crisis. "Our mission is to help everyone - particularly those who are new to going green - to take informed, effective action," says founder and Executive Director, Zach Fried. "Social networking has the potential to make eco-friendly behaviors broadly appealing, effective and enjoyable, improving individuals and communities as well as benefiting the environment."

U.S. Secretary of Energy Steven Chu remarked, "from here on in, every day has to be Earth Day."(1) Through a clear and visually appealing interface, the new 501(c)(3) non-profit plans to address that need by engaging new audiences and overcoming traditional barriers to environmentally responsible activities. Using the power of online community building, they aim to strengthen collective involvement in promoting a healthy, sustainable world for future generations.

Participants will be offered straightforward guidance to performing - and sticking to - chosen behaviors from categories such as renewable energy and efficiency, alternative transportation, local resources, food and other consumer choices, as well as other actions that are meaningful, yet uncomplicated. Users can track their progress and join teams, which can even compete. Emphasis is placed on the personal, tangible benefits of going green, such as getting healthier, saving money, and strengthening community bonds.

The approach is rooted in environmental psychology research as well as new opportunities provided by social networking. "The reality is that the problem seems so overwhelming and complex, the average person is left to wonder, 'What difference can I really make?' It's not the best motivator," says Fried. "The situation is indeed serious, but there are promising approaches which reduce the perceived complexity, show people how they can make a real difference, and use social channels to promote lasting benefits for people, economy, and environment."

Research suggests that the right solutions will empower people to feel ownership of their green activities, rather than behaving out of guilt or obligation, thus making eco-friendly activities more durable over the long term. Habituating such behaviors has long been a challenge of environmental proponents.

To build on this potential, Earth Day Resolutions is seeking sponsors, grants and contributions. The group is currently engaged in an effort to raise the funds needed to program and develop the interactive website and its database, which will serve as the foundation for the user experience and project evaluation.

For more information or to make a donation, visit earthdayresolutions.org.

(1) Solomon, Deborah. "The Science Guy." New York Times Magazine. 19 April 2009.

Earth Day Resolutions

Earth Day Resolutions

Earth Day Resolutions is a 501(c)(3) non-profit organization whose mission is to promote green behaviors among the general public using an interactive social networking platform.

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