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CSRwire and PR Newswire Work To Revolutionize CSR Communications

PR Newswire's new CSR Room streamlines organizations' news regarding sustainable business practices, "green" news, charitable works and more

Submitted by: CSRwire

Categories: Corporate Social Responsibility, Green Products & Services

Posted: Apr 07, 2010 – 02:51 PM EST


CSRwire, the Corporate Social Responsibility Newswire, announced today that it will be offering PR Newswire's CSR Room as part of its Corporate Social Responsibility communications package.

Joe Sibilia, CEO of CSRwire said, "As one of PR Newswire's key CSR distribution partners, CSRwire welcomes this effort in streamlining CSR news distribution."

CSR Room is a single, online engagement platform that offers easy-to-use content management tools to help a company keep its target audiences informed about their CSR contributions, programs and activities, on a real-time basis. Opportunities to inform global audiences about sustainability programs, philanthropic efforts, clean energy advances, etc. can easily be shared through PR Newswire's new CSR communication tool.

"We are pleased to partner with CSRwire to help us market the CSR Room," said Susan McPherson, Vice President, CSR Services at PR Newswire. "PR Newswire's distribution, monitoring and engagement services provide a complete solution for companies to communicate with media, investors, CSR-focused audiences and the general public. With the new CSR Room service, both public and private organizations can now more easily communicate their efforts on environmental and social issues to audiences and further raise the profile of their CSR initiatives. CSR Room can also help companies comply with the SEC climate change-related disclosure requirements in a timely, relevant manner."

CSR Room top features include:

  • Showcases all CSR-related programs, reports, videos and other activities

  • No IT training required – can easily customize a company's template with the corporate logo, banners and unique URL

  • Automatically posts the CSR-related news PR Newswire distributes

  • Leverages built-in SEO tools to help a company's Web site rank higher in search engines

  • Offers one-click press release distribution (through PR Newswire and CSRwire's featured press releases), RSS feeds and archiving capabilities

  • Provides analytics reports 24/7 that show where traffic is coming from, what visitors are doing on the CSR site, how long they spend on each page and more

Jan Morgan, President of CSRwire said, "The CSR wire and PR Newswire partnership helps deliver more corporate socially-responsible news and enables organizations to maximize their 'green' focus while expanding their overall media reach at the same time."

To learn more about PR Newswire's CSR Room, please visit: http://prn.csrroom.com/.

About CSRwire
CSRwire is the leading source of corporate social responsibility and sustainability press releases, reports and information. CSRwire members are companies and NGOs, agencies and organizations interested in communicating their corporate citizenship, sustainability, and socially responsible initiatives to a global audience through CSRwire's syndication network and Daily News Alerts. CSRwire content covers issues of Diversity, Philanthropy, Socially Responsible Investing (SRI) Environment, Human Rights, Workplace Issues, Business Ethics, Community Development, Corporate Governance and much more.

About PR Newswire
PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, audience intelligence, targeting, measurement and compliance services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.

For more information, please contact:

Kristen Sibilia CSRwire Business Development Manager
Phone: (802)251-0110 ext. 1112
Natalie Thomas CSRwire Senior Administrative Manager
Phone: (802)251-0110 ext. 1108
Rachel Meranus PR Newswire Communications, VP
Phone: (201) 360-6776

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