Entrepreneurs and business leaders around the globe with an interest in driving profits through sustainable, environmentally-sensitive business practices will have the opportunity next month to learn firsthand from leading corporate executives.

The MIT Enterprise Forum, in collaboration with the GREENGUARD Environmental Institute, will present "Creating Value Through Sustainability," a live forum, satellite broadcast, and worldwide webcast on April 20. The event falls just two days before the 40th anniversary of Earth Day and in the middle of what many around the country call "Earth Week."

The forum will feature an impressive lineup of high-profile speakers, including:

• Matt Kistler, Senior Vice President, Sustainability, Walmart (keynote);


• Eric Hespenheide, Global Leader, Climate Change and Sustainability, Audit and Enterprise Risk Services, Deloitte & Touche LLP;


• Paul Murray, Director of Environmental Safety and Sustainability, Herman Miller, Inc.; and


• James Modak, Chief Financial Officer, Suniva, Inc.

Topics to be addressed include how to profitably implement sustainability strategy into everyday business decisions; how to create financial value while meeting societal and environmental needs; and how to determine key sustainability drivers that impact business.

"In order to stay competitive in today's global marketplace, businesses large and small must focus on the triple bottom line: people, planet, and profit," says Henning Bloech, executive director of GEI. "We are proud to sponsor this forum as an educational tool for entrepreneurs and corporate executives who understand that sustainability and financial success go hand-in-hand."

The event is open to the public. Tickets are $25 for members; $35 for non-members in advance or $45 at the door. For student members, tickets are $10 and $15 for non-student members. The satellite broadcast and worldwide webcast are available at no charge.

Date: Tuesday, April 20, 2010

Time: 5:30 p.m. EDT - Members' Reception
6 p.m. EDT - General Reception
7 p.m. EDT - Live broadcast and webcast

Location: Georgia Public Broadcasting
260 14th Street NW
Atlanta, GA 30318

Contact: Rachel R. Belew
Public Relations & Communications Manager
GREENGUARD Environmental Institute
Direct: 678.444.4047
Cell: 678.548.7889

To register to attend the live program in the Atlanta studio, or to arrange a free community or corporate viewing, visit www.greenguard.org, click on the "About Us" link at the top right corner of the screen, and then click on "Events."

About GREENGUARD Environmental Institute (GEI)

The GREENGUARD Environmental Institute is an industry-independent, third-party, not-for-profit organization that aims to improve human health through programs that reduce people's exposure to chemicals and other pollutants. The GREENGUARD Certification Programs certify products for low chemical emissions and provide consumers with a resource for choosing healthier products and materials for indoor environments. All certified products must meet stringent standards for low chemical emissions based on established criteria from key public health agencies. GREENGUARD Certification is broadly recognized and accepted by sustainable building programs and building codes worldwide. For more information and a complete listing of certified products, visit www.greenguard.org.

About MIT Enterprise Forum (MITEF)

The MIT Enterprise Forum of Atlanta is a volunteer, nonprofit organization whose mission is to provide educational programs and services that promote and strengthen innovation and entrepreneurship at the intersection of business and technology in the Southeast. Since the formation of the first chapter in Cambridge in 1978, The MIT Enterprise Forum has grown to a network of 24 chapters in the U.S. and abroad. Affiliation with MIT is not required to participate. Additional information is available at www.mitforumatlanta.org and http://enterpriseforum.mit.edu.

GREENGUARD Environmental Institute

GREENGUARD Environmental Institute

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