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CSRwire Partners with Get Green Racing to Reach Mainstream Audiences

#1 Spectator Sport in the country holds tremendous opportunity for positive change

CSRwire Partners with Get Green Racing to Reach Mainstream Audiences

#1 Spectator Sport in the country holds tremendous opportunity for positive change

Published 03-22-10

Submitted by Bamboo Racing

CSRwire announces a media partnership with Get Green Racing, the first green mission NASCAR team. CSRwire is the world's number one resource for corporate social responsibility news as well as the hub for an influential community that has realized the value and necessity of Corporate Social Responsibility and Sustainability.

CSRwire will partner with Get Green Racing to reach a broad spectrum of consumer and business audiences to educate, create awareness and encourage people to be more eco-friendly in their daily lives, businesses and communities.

The convergence of mainstream audiences and 'green' is certainly here and it is time to utilize one of the largest most proven marketing platforms in the country to promote environmentally friendly messages, products and services. NASCAR is a longtime well known brand builder and with over 75 million fans it is a great opportunity to encourage positive change on a large scale.

"Together we can reach out to mainstream America and encourage better consuming, more conscious actions and realize that everyone needs to take part to secure a healthy future for all," states Get Green Racing owner Frank Cicci. "Whether a company wants to reach consumers or build dealer/distributor networks Get Green Racing can reach those audiences in the massive NASCAR fan base."

"Partnering with Get Green Racing demonstrates the power of the 'green,' 'socially responsible/sustainable' business movement. The Movement has reached mainstream and companies interested in reaching a passionate, loyal audience will enjoy the benefits of 'social purpose partnerships' like this one," says CSRwire's CEO, Joe Sibilia.

The focus is not on the sport of racing itself but being able to use the proven strength of NASCAR to reach the largest spectator audience in the country to encourage change. Get Green Racing as a team is doing everything it can to be sustainable including offsets of the car on the track. Many of the speedways around the country are also taking big measures to make their facilities greener, more energy efficient and working on waste reduction programs.

About CSRwire
CSRwire is the leading source of corporate social responsibility and sustainability press releases, reports and information. CSRwire members are companies and NGOs, agencies and organizations interested in communicating their corporate citizenship, sustainability, and socially responsible initiatives to a global audience through CSRwire's syndication network and Daily News Alerts. CSRwire content covers issues of Diversity, Philanthropy, Socially Responsible Investing (SRI) Environment, Human Rights, Workplace Issues, Business Ethics, Community Development, Corporate Governance and much more.

About Get Green Racing
Get Green Racing is the first green mission NASCAR team to bring environmentally friendly products, services and messages to mainstream audiences. It is not about turning NASCAR green but utilizing one of the largest proven marketing platforms in the country to promote better choices, more conscious consuming and options that will be better for our homes, families, communities and planet. Get Green Racing has programs available for NASCAR's three national series "“ Sprint Cup, Nationwide Series, and Camping World Truck Series. www.getgreenracing.com

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Bamboo Racing

Bamboo Racing

Bamboo Racing will harness the power of NASCAR to create, encourage and educate this massive mainstream audience of over 75 million Americans to “go green” and make better choices in their home and businesses. We know green isn’t just the color of the flag every weekend at the track, it's the color of change and much needed to secure a healthy, sustainable future for all. NASCAR is more than a sport, it's a lifestyle and through millions of Americans we can make a difference.

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