/PRNewswire/ - Touting its new tagline Go greener(SM), TruGreen, the nation's largest professional lawn care service, today launched an initiative to help educate Americans on how unlocking their passion for their lawns can also positively impact the environment. TruGreen is the exclusive U.S. organic and sustainable lawn and landscape care sponsor of Earth Day Network. To celebrate the 40th anniversary of Earth Day in 2010, TruGreen is suggesting to homeowners 10 sustainable lawn care tips at www.earthday.org/action/trugreen that qualify for Earth Day Network's Billion Acts of Green™ environmental service initiative.

As part of its sponsorship, TruGreen will participate in Earth Day Network's flagship Earth Day event on the National Mall in Washington, D.C. on April 25. Free to the public, the event will recognize achievements for mobilizing America to create a green economy.

"Homeowners want to get the most out of their lawns, but often lack the time and expertise to create a lawn they can truly enjoy," said Stephen M. Donly, president and chief operating officer, TruGreen. "At TruGreen, we're not only partnering with homeowners to create a healthy, green lawn that's easy to care for, but we're also helping them do so responsibly."

As part of its collaboration with Earth Day Network, TruGreen is also helping elementary and middle schools green up this year. Supporting Earth Day Network's green schools project, TruGreen will help America's youth enjoy green spaces, learn about the relationship between healthy turf and a healthy environment, and create gardens and landscapes.

"We know from extensive scientific research that healthy turf contributes to a healthy Earth," Donly said. "As a leader in environmental stewardship, TruGreen is committed to making it easy for homeowners to achieve their lawns' full potential by delivering customized lawn care solutions that are effective, innovative and responsible."

America Goes Greener
TruGreen is inviting Americans to join The Green Generation™. To register Acts of Green, visit www.earthday.org/action/trugreen and access the five-minute TruGreen Acts of Green video featuring Kirk Hurto, Ph.D., vice president of technical services, TruGreen. Also featured is Bobby Sinclair(SM), Neighborhood Lawn Kid(SM) portrayed by child actor Noah Munck, who stars in TruGreen's new multimedia advertising campaign. The pair demonstrates several of the environmentally responsible lawn care tips. The complete list of 10 tips can be downloaded and printed from www.earthday.org/action/trugreen.

Green specialists from TruGreen are available at 1-888-901-LAWN to provide assistance in creating an organic, healthy, green lawn as an active supporter of The Green Generation™. Each TruGreen-suggested Act of Green counts toward the Earth Day Network's Billion Acts of Green™ goal and represents each individual's commitment to become an environmental leader.

Customized Green Spaces
Part of TruGreen's innovative approach is providing a customized care plan that reflects the unique growing conditions, qualities and character of each lawn. To celebrate giving homeowners the freedom to customize their lawns, TruGreen is partnering with home improvement retailer Lowe's to offer The TruGreen Ultimate Backyard Makeover with a grand prize of a $30,000 Lowe's gift card.

In addition, 50 first prize $1,000 Lowe's gift cards and 35 weekly prize $500 Lowe's gift cards will be awarded. The sweepstakes is open to legal U.S. residents 18 years or older. Go to www.TruGreen.com/sweepstakes now through October 15 to enter and to obtain official sweepstakes rules. Entrants can also participate by printing their name, complete address, daytime and evening phone numbers, age, and email address on a 3"x5" card and mail it to: TRUGREEN "ULTIMATE BACKYARD MAKEOVER" SWEEPSTAKES, P.O. Box 511425, New Berlin, WI 53151. No purchase is necessary to enter or to win.

About TruGreen
TruGreen is the nation's largest lawn care company, serving more than 2.5 million residential and commercial customers across the United States with lawn care, tree and shrub care. As the current industry leader, TruGreen continues to pioneer the development of new technology for lawn care, and devotes substantial resources to evaluate new products and equipment. The company is committed to responsible lawn care, including offering and promoting the use of natural, organic services and sustainable practices. Today, there are more than 250 TruGreen LawnCare branches in the United States and Canada, including more than 50 franchise locations. TruGreen is the exclusive U.S. organic and sustainable lawn and landscape care sponsor of Earth Day Network and the 40th anniversary of Earth Day. TruGreen is part of the ServiceMaster family of brands, one of the world's largest and most versatile service networks.

About ServiceMaster
ServiceMaster currently serves residential and commercial customers through a network of more than 5,500 company-owned locations and franchised licenses. The company's brands include TruGreen, TruGreen LandCare, Terminix, American Home Shield, ServiceMaster Clean, Merry Maids, Furniture Medic and AmeriSpec. The core services of the company include lawn care and landscape maintenance, termite and pest control, home warranties, cleaning and disaster restoration, home cleaning, furniture repair and home inspection.

Billion Acts of Green and The Green Generation are trademarks of Earth Day Network. Used with permission.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/trugreen/42463/

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