SB Boot Camp: Green Marketing Done Right - LIVE on February 12, 2010 at 10:00 am PT/1:00 pm ET
Submitted by: Sustainable Life Media, Inc.
Posted: Feb 10, 2010 – 05:56 PM EST
SAN FRANCISCO, Feb. 10 /CSRwire/ - Sustainable Life Media is hosting the 11th session of its SB Boot Camp 13-week training series in sustainable business, featuring Jacquelyn Ottman, CEO and founder of J. Ottman Consulting, on Friday, February 12 at 10:00 am PST/1:00 pm EST. Developed by the producers of the Sustainable Brands Conference, Boot Camp is designed to teach business executives how to build business value and brand equity by innovating for sustainability. Participants learn from some of the world's top sustainable business thought leaders, each a leading sustainable business expert in his/her specialty. These long-time sustainability practitioners have consulted with top global brands, including Coke, Pepsi, Walmart, UPS, HP and Kraft, among many others.
This latest session will provide insights into the greening of the marketplace and the unprecedented opportunity and risk that provides. Ottman will review all aspects of green marketing expertise including timing (when is the right time to tell your green story?), authenticity (what should we do if only some of our products are green?) and transparency (how can we avoid greenwashing?). The session also covers the latest trends and information on eco labeling.
Jacquelyn Ottman, founder and CEO of Ottman Consulting has helped more than 60 Fortune 500 businesses, the Energy Star label and other organizations learn how to seize opportunities by pro-actively addressing consumers' environmental concerns. Ottman has helped clients develop concepts for exciting new products with less environmental impact and strategies for reaching green consumers while minimizing the risk of backlash. Her book, Green Marketing: Opportunity for Innovation, is called the "definitive work on the subject" by the American Marketing Association.
All thirteen of the Boot Camp series sessions are available On Demand at the SLM Media site for review and repeat viewing at any time at www.sustainablelifemedia.com/events/online/sbbootcamp
Sustainable Life Media is a business-to-business online community, e-newsletter and event company located in San Francisco, Calif. Sustainable Life Media (SLM) is home for business professionals looking to build new value and competitive advantage by innovating more sustainable strategies, practices and products. For more information, visit: http://www.sustainablelifemedia.com/about
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