Sustainable Packaging Design, Sourcing and Partnerships Remove Weight Equivalent of More Than 150 Fully-Loaded Jumbo Jets from Supply Chain
Submitted by: Kraft Foods Inc.
Posted: Jan 27, 2010 – 09:55 AM EST
NORTHFIELD, Ill., Jan. 27 /CSRwire/ - A few years ago, Kraft Foods decided to lose a lot of weight. And today, it's starting the new year 150 million pounds (116 million kilograms) leaner - having eliminated enough material from its supply chain since 2005 to exceed the company's packaging reduction goal two years ahead of schedule!
"Our global team of employees is doing a phenomenal job creating opportunities to reduce packaging material while assuring convenience and safety," said Jean Spence, Executive Vice President, Research, Development & Quality. "We've invented a tool to help us design more efficiently. And we're finding smarter source materials, reducing our footprint and thinking differently about packaging end of life. We're sharing ideas, challenging and motivating one another, so this is truly a collaborative team effort."
Following are examples from Kraft Foods operations around the globe:
Shedding Weight with More Efficient Design
The greatest opportunity to influence the environmental impact based on a package's size is early in the design phase. That's why Kraft Foods developed the Packaging Eco-Calculator™ -- a tool that helps packaging developers create efficient and optimized packaging.
Choosing Smarter Packaging Ingredients
Design matters, but the type of material used also plays a role. Kraft Foods is finding ways to increase the recycled content and recyclability of the packaging for its products.
Changing Behavior with Innovative Partnerships
Kraft Foods recycles nearly 90 percent of its global manufacturing waste. So it makes sense to help consumers boost their own recycling rates and deal with packaging that isn't recyclable, because less packaging in landfills means less environmental impact.
About Kraft Foods
Kraft Foods (www.kraftfoodscompany.com) makes today delicious in 150 countries around the globe. Our 100,000 employees work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote d'Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods (NYSE: KFT) is the world's second largest food company with 2008 revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more details on the company's sustainability focus and progress, please visit www.kraftfoodsbetterworld.com.
— make today delicious —
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