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Rapid Strategy Planning and Stakeholder Engagement Critical Success Factors for Sustainable Firms in 2010
Strategy Firms Form Alliance to Help Companies Thrive in the Sustainability Economy
Rapid Strategy Planning and Stakeholder Engagement Critical Success Factors for Sustainable Firms in 2010
Strategy Firms Form Alliance to Help Companies Thrive in the Sustainability Economy
Published 01-07-10
Submitted by Hosfeld & Associates Inc.
Hosfeld & Associates Inc. and Ron Benton & Associates, Inc. have announced an alliance to deliver strategic services to accelerate the return on investment from commitments to sustainability, stakeholder partnerships and trust-based business practices.
Rapid team-based strategic planning and stakeholder engagement are sustainability strategies to watch for in 2010, according to Kathleen Hosfeld, Principal of Hosfeld & Associates, Inc., (http://www.hosfeld.com) a Seattle-based strategy and marketing firm, and Ron Benton, Principal of Ron Benton Associates, Inc. (http://www.ronbenton.com) a Portland, Ore.-based strategy performance firm.
The initial business case for sustainability derives from cost-savings from waste and energy management initiatives, which can significantly benefit the bottom line. As companies continue to explore the strategic opportunities in sustainability for differentiation or tapping new markets, such opportunities are unique to each company. Identifying them requires greater collaboration with employees, customers, and other stakeholders.
"Organizations have a large untapped capability to think strategically about and make sustainability a competitive advantage," says Benton. "Engagement, thoughtful measurement and active learning help close the loop to realize the strategic value."
Citing studies published in Harvard Business Review and MIT Sloan Management Review, Hosfeld says: "Rapid experimentation with pilots and projects is a priority stressed by those who've studied sustainability engagement for a number of years."
The firms' work together supports companies that are looking to:
- Convene a team to develop and implement a strategic action plan quickly
- Tap the creative potential of employees, customers and other partners for breakthrough ideas and strategic insights
- Learn more quickly from pilots and projects by measuring what matters
- Increase accountability and follow-through for strategy implementation
- Build capacity for dialogue, collaboration and partnering as they do real work (not in a classroom)
Kathleen Hosfeld and Ron Benton each have more than 20 years experience in designing and implementing high-value strategic initiatives. Hosfeld has worked with more than 100 companies since 1989 in industries that include financial services, high technology, health care, services and education. Her collaborative strategy processes have pioneered stakeholder marketing techniques in the financial services industry. Benton, a former consulting leader and line manager within Hewlett-Packard, directed HP's business strategy, measurement and organizational acceleration internal consulting practices and led several global initiatives. Since founding his own firm in 2006, he has worked with clients in Europe, Asia, and North America. He is an innovator who shares a patent pending for an organizational customer value assessment framework. During the HP-Compaq merger, he co-designed the new company's Quality/Total Customer Experience management system and strategy.
Details on the two firms' work together and services they offer together can be found here: http://tinyurl.com/yjuwoyf
Hosfeld & Associates Inc.
Hosfeld & Associates Inc.
Hosfeld & Associates provides strategy, marketing, consulting and coaching services to executive teams working within and outside the traditional marketing department. Focusing on the alignment of organizational, marketing and brand strategy since 1989, Hosfeld & Associates has been a trusted advisor and strategist for hundreds of organizations. We specialize in crafting flexible strategic frameworks within which companies can innovate, evolve and respond to dynamic market changes, and which give marketing and branding strategies authenticity and depth.
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