Campbell Soup Company (NYSE:CPB) and style expert Tim Gunn are making heart health fashionable by turning three people's red dress designs into red-carpet-ready couture to help raise awareness and funds for the American Heart Association’s Go Red For Women movement.

Campbell's "AdDress Your Heart" Design and Essay Contest invited people to share their personal stories about heart disease by designing a Campbell red dress inspired by a "heart-health hero." Now, people can vote on their favorite to determine who will "make it work" on the red carpet with Gunn at the Woman's Day Red Dress Awards this February to celebrate American Heart Month.

The three finalists’ stories and designs can be seen at CampbellsAdDressYourHeart.com. For every vote, from now until Jan. 28, 2010, Campbell will make a $1 donation to the American Heart Association's Go Red For Women movement (up to $625,000). In February, people can continue to trigger a donation by visiting the Web site and clicking on the winning design and story.

People from all over the country shared powerful stories about living with heart disease and striving for good health. "The winning designs are as inspiring as the heart health stories behind them," said Gunn. "As someone who has been personally affected by heart disease, I am moved by the finalists' commitment to addressing their heart health and honored to be a part of the AdDress Your Heart program."

Every Dress Tells a Story

The dozens of contest entrants' stories and designs were inspired by their real-life heart-health heroes, including neighbors, sisters and mothers. The essays were as varied as the heroes who inspired them. Whether sharing personal struggles, efforts to eat heart-healthy foods and exercise, or how they spread heart-disease awareness to their communities, the entrants were united in their desire to contribute to the fight against heart disease.

"At Campbell, we have a history of making great-tasting, heart-healthy products. Now, through the AdDress Your Heart Design and Essay contest, we invited real people to share their heart health stories," said Michael Barkley, Vice President Campbell's soups. "These inspired stories will help raise funds for the American Heart Association."

The finalists' stories include a heart disease survivor and people who have taken steps to live a heart-healthy lifestyle after witnessing their family members' battle heart disease:

• Jodie Senouillet, 26, from Riverside, R.I., proclaims that her "heart is her hero." Jodie underwent her first heart surgery when she was only 10 days old and has had a lifelong battle with heart disease. Three years ago she was diagnosed with congestive heart failure. She makes it a priority to live a heart-healthy lifestyle, every day, to help improve her chances of surviving into "old age."


• Jessica Evans, 22, is a fashion design student from Long Beach, Calif. While a professor informed Jessica of the "AdDress Your Heart" Design and Essay contest, it was her family's history of heart disease that prompted Jessica to get involved. Her heart-health-hero is her grandmother, who suffered a heart attack at age 80 and then courageously transformed her lifestyle and eating habits to include more heart-healthy options.


• Pablo Corona, 25, also a fashion design student from Long Beach, Calif., was inspired by his mother who, after being diagnosed with high cholesterol, revamped her entire recipe collection to be more heart-healthy and became physically active. She now urges her children to do the same. Pablo followed his mother's lead by joining a softball team to stay fit. Now he is pursuing a career in nursing to help other people and care for their heart health.

This is the fourth year of Campbell Soup Company's "AdDress Your Heart" program. The effort raises awareness and funds for the American Heart Association's Go Red For Women movement by leveraging the red dress symbol to shine a spotlight on the fight against heart disease, the number one killer of women in the United States. Campbell has been a proud national supporter of the movement since 2006 and recently extended its commitment with plans to donate more than $3.6 million by 2012.

Campbell continues to offer more than 85 great-tasting products that fit into a heart-healthy lifestyle, such as all 25 varieties of Campbell's® Healthy Request® soups, Low Sodium V8® 100% vegetable juice, Prego® Heart Smart Italian sauces and Swanson® Premium Chicken, which have been screened and verified to meet the American Heart Association's certification criteria and display their heart-check mark.

About Go Red For Women
Go Red For Women is the American Heart Association's solution to save women's lives. With one out of three women still dying from heart disease, we are committed to fighting this No. 1 killer that is largely preventable. GoRedForWomen.org, a premiere source of information and education, connects millions of women of all ages and gives them tangible resources to turn personal choices into life-saving actions. We encourage women and the men who love them to embrace the cause. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278).

About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup, baked snacks, and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's," and "V8." For more information on the company, visit Campbell's website at www.campbellsoup.com.

Campbell Soup Company

Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup, baked snacks, and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” and “V8.” For more information on the company, visit Campbell’s website at www.campbellsoup.com. For Campbell, corporate social responsibility (CSR) encompasses the economic, environmental and social aspects of our business and our interactions with our stakeholders. We have organized this report around this conceptual framework: economic - our consumers, environmental - our planet, social - our workplace and our communities. Furthermore, our view of CSR is consistent with the United Nations/Brundtland Commission definition of sustainability: Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

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