Looking to do some good? One good deed might be as close as your computer keyboard. SC Johnson, maker of well-known brands including Glade®, OFF!®, Scrubbing Bubbles®, Ziploc® and Windex®, has launched a blog to collect environmental tips and inspire dialogue. For each tip shared, SC Johnson will give $1 to Conservation International's Team Earth project, up to $25,000.

"We know the families who buy our products also care about the environment and are trying to make a difference in their homes, such as by recycling. We wanted to team up with these consumers to make a difference, together," explained Kelly Semrau, Vice President of Global Public Affairs and Communication for SC Johnson. "Knowing the average mom spends 12 hours online each week* researching, connecting with friends and family, and sharing information - we knew an online program would be a fast and easy way for her to participate."

The new blog, at www.scjohnson.com/TeamEarthTips, invites families to share stories about how they minimize their impact on the earth. From now through November 18, for every tip or tactic posted on the blog, SC Johnson will contribute $1 to Conservation International's Team Earth effort aiming to raise $25,000 by the end of the program on the 18th.

Team Earth is a worldwide sustainability effort uniting businesses, non-profit organizations, scientists, educators and individuals to address the most pressing environmental issues facing humanity. SC Johnson is a founding member of Team Earth, and was proud to kick off the initiative with actor Harrison Ford, the CEOs of Starbucks and Harrah's Entertainment, and others. More information is available at the Team Earth website: www.teamearth.com

"Conservation International says that every year, the earth loses 32 million acres of tropical forests - an area the size of England. We want to help, and to engage our consumers as we do so. Online efforts like our Team Earth Tips are one small way to get the dialogue started," said Semrau. "Facebook has over 300 million active users. One in five Internet users now Tweets or uses other tools to share updates about themselves.** We can all do a lot of good if we put the power of these tools into spreading and supporting Team Earth and other sustainability initiatives. Together, we can do so much more."

About SC Johnson:
SC Johnson is a family-owned and managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, and insect control. It markets such well-known brands as GLADE®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, ECHO®, KABIKILLER®, KLEAR®, and MR. MUSCLE®. The 123-year old company, with more than $8 billion in sales, employs approximately 12,000 people globally and sells products in more than 110 countries. www.scjohnson.com

* Source: Yankelovich MONITOR 2009.
** Source: Pew Internet & American Life Project

SC Johnson

SC Johnson

SC Johnson is a family-owned and managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, and insect control.

 

It markets well-known brands such as GLADE®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, and MR. MUSCLE®. The 125-year-old company, with more than $8 billion in sales, employs approximately 12,000 people globally and sells products in virtually every country around the world. www.scjohnson.com

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