Kimberly-Clark's Huggies brand understands how important it is for kids to keep active, and how important play is to the development of a child. As a result, the Huggies brand has teamed up with national non-profit KaBOOM! in their effort to bring play back into the lives of children. To support the KaBOOM! partnership, the Huggies brand developed three ways to engage consumers in the campaign and increase loyalty among existing consumers.

Huggies Brand Built Playgrounds: To reach parents and kids in local communities, the Huggies brand partnered with KaBOOM! to fund all-volunteer, done0in0a0day playground builds. Playground builds are confirmed to take place in Tucson, Toronto and San Antonio this fall. Through the partnership more than 4,000 children will have a new place to play.

Huggies Brand Engaged Moms: For the first time, the Huggies brand Enjoy the Ride Rewards program includes a donation opportunity. Moms are invited to donate their Huggies Enjoy The Ride Rewards points to KaBOOM! Moms who participate in the loyalty program get points for purchasing Huggies brand products, taking online polls, visiting websites and watching videos. For every point consumers donate, the Huggies brand gives KaBOOM! five cents. So far, the Huggies brand Enjoy The Ride Rewards members have donated more than 79,000 points, totaling more than $4,000 toward the funding of a playground.

Huggies Brand Auctioned Autographed Shoes: The Huggies brand hosted an online auction at eBay Giving Works from September 22nd through October 2nd with proceeds benefitting KaBOOM! Huggies brand Big Movers shoes were signed by an assortment of celebrity Moms, Dads and parents to-be, including Jenny McCarthy, Jennie Garth, Peter Facinelli, Tori Spelling, Sarah Michelle Gellar and more!

"It's great to have a brand like Huggies help us build playgrounds, continue our overall mission, and reach folks who'll soon be engaged in the cause of play," said KaBOOM! CEO Darell Hammond.

About Kimberly-Clark
Kimberly-Clark and its well known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust Kimberly-Clark brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No.1 or No. 2 share position in more than 80 countries. To keep up with the latest Kimberly-Clark news and to learn more about the company's 137-year history of innovation, visit www.kimberly-clark.com.

About KaBOOM!
KaBOOM! is a national non-profit organization that envisions a great place to play within walking distance of every child in America. Since 1995, KaBOOM! has used its innovative community-build model to bring together business and community interests to construct more than 1,700 new playgrounds, skate parks, sports fields and ice rinks across North America. KaBOOM! also offers a variety of resources, including an online community, free online trainings, grants, publications and the KaBOOM! National Campaign for Play, which includes Playful City USA and Playmakers - a national network of individual advocates for play. Headquartered in Washington, D.C., KaBOOM! also has offices in Chicago and San Mateo, Calif. For more information, visit www.kaboom.org.

KaBOOM!

KaBOOM!

KaBOOM! is the national non-profit dedicated to the bold goal of ensuring that all children, particularly the 16 million American children living in poverty, get the active play they need to become healthy and successful adults. KaBOOM! has been a powerful champion for play since its founding in 1996, working with partners to build, improve, and open more than 15,000 playgrounds, engage more than 1,000,000 volunteers and serve more than 6,600,000 children. KaBOOM! creates and catalyzes great places to play; inspires, empowers and leads play advocates; and elevates the societal conversation about the importance of play in children’s lives. For more information, visit kaboom.org/act.

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