Jaguar Land Rover North America and Tata Sons Limited executives share new books with New Jersey children.

Jaguar Land Rover North America and the Tata group of companies in the United States announced a donation of 10,000 books to children throughout New Jersey as part of the companies' partnership with First Book, a nonprofit organization that provides new books to children in need. Representatives from the premium-niche luxury automobile company, a wholly owned subsidiary of Tata Sons Limited, gathered with the first graders of Jackson Avenue Elementary School this week to kick off the first distribution of 1,000 new books.

David Good of Tata Sons, Ltd. was joined by Gary Temple, President of Jaguar Land Rover North America, and employees from Jaguar Land Rover's North America headquarters in Mahwah, N.J. Together with Jackson Avenue First Graders they participated in reading activities, as well as an exploration of Jaguar and Land Rover vehicles. The event celebrated First Book's mission to provide new books to children who need them most, and highlighted Tata's commitment to improving the quality of education in New Jersey by presenting each child with two new books, including Green Eggs and Ham and Cars, a Little Golden Book, to help build their own home library.

Jaguar Land Rover and Tata Sons representatives were joined by Edward Kliszus, Superintendent at the Hackensack Board of Education, who shares First Book, Jaguar Land Rover, and Tata's commitment children's literacy and the power of reading.

"It is an honor to partner with First Book and support its mission to provide new books to children in need," said Temple, "As a business leader in the state of New Jersey, it is a priority for us to commit to furthering literacy across our state."

"We applaud Jaguar Land Rover's commitment to literacy, bringing new books to children, families and communities in New Jersey who need them most," said Kyle Zimmer, president of First Book. "Together, Jaguar Land Rover and The Tata group of companies are helping children in need open the doors to exploration, adventure and learning through new books."

"Tata companies have a long heritage of focusing on education in the communities in which they operate," said, David Good, Chief Representative, The Tata group North America. "With our six companies employing approximately 1,400 individuals in New Jersey, our partnership with First Book helps us make a difference in education in our communities."

About First Book
First Book provides new books to children in need addressing one of the most important factors affecting literacy - access to books. An innovative leader in social enterprise, First Book has distributed more than 65 million free and low cost books in thousands of communities. First Book now has offices in the U.S. and Canada. For more information about the nonprofit First Book please visit www.firstbook.org.

About Jaguar Land Rover
Jaguar Land Rover is a business built around two great British car brands that design, engineer and manufacture in the UK. Jaguar Cars Limited, founded in 1922, is one of the world's premier manufacturers of luxury sedans and sports cars. Since 1948 Land Rover has been manufacturing authentic 4x4s that define 'breadth of capability' in their segments. The Jaguar XF, XJ and XK models are manufactured at the company's Castle Bromwich plant in Birmingham, while the Jaguar X-TYPE is produced alongside the Land Rover LR2 (Freelander 2) at the Halewood plant in Liverpool. Land Rover's Defender, LR3 (Discovery 3), Range Rover Sport and Range Rover models are all built at the Solihull plant. The Jaguar Land Rover business employs some 16,000 people, predominately in the UK, including some 3,500 engineers at two product development centers in Whitley, Coventry and Gaydon, Warwickshire. The business is a major wealth generator for the UK with 78 percent of Land Rovers exported to 169 countries and 70 percent of Jaguars exported to 63 countries, with sales to customers conducted principally through franchised dealers and importers.

About Tata - North America
The Tata family of companies is emerging as one of the world’s most trusted and respected corporate names. Combining ethical values with proven business performance and leadership, Tata has a heritage of deep social commitment that has earned the trust and respect of its stakeholders.

Today, the Tata group generates more than $62.5 billion in annual revenue, 61% of which is outside India, and employs approximately 350,000 people across 80 countries and six continents. The Tata companies operate in seven business sectors - Engineering, Materials, Energy, Chemicals, Consumer Products, Services, and Communications and Information Systems.

As the largest India-headquartered multinational in North America, Tata generates $5 billion of revenue in the United States and Canada, encompasses 80 plants, offices and facilities and employs approximately 18,000 people. The Tata group includes such leading companies as Tata Consultancy Services (TCS), Corus, Tetley Tea, Good Earth Teas, Eight O'Clock Coffee, General Chemical Industrial Products, The Pierre New York, Taj Boston, and the Campton Place hotel in San Francisco. In addition, Tata Motors, India's largest automobile company and Tata Communications, a global telecommunications provider, are two Tata companies whose shares trade on the New York Stock Exchange.

Five core values - integrity, understanding, excellence, unity and responsibility - are woven into the fabric of Tata companies and its brands and are fundamental to guiding its success around the globe.

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