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JCPenney Wins U.S. EPA SmartWay Environmental Excellence Award

Submitted by: JCPenney Company

Categories: Ratings & Awards, Environment

Posted: Oct 15, 2009 – 03:11 PM EST


PLANO, Texas, Oct. 15 /CSRwire/ - J. C. Penney Company, Inc. (NYSE: JCP) has been selected to receive an Environmental Excellence Award from the U.S. Environmental Protection Agency SmartWay(SM) Transport Partnership for its leadership in working with carriers to conserve energy and lower greenhouse gas emissions from transportation and freight activities.

JCPenney was one of 37 companies and organizations out of the Partnership's more than 2,100 partners to receive this distinction. The awards were announced Oct. 6 at the American Trucking Association's Annual Management Conference and Exhibit in Las Vegas, Nev. This is the Company's second time to win the award since joining the Partnership in 2006.

"Creating a socially responsible supply chain network is a key strategic focus for our team," said Marie Lacertosa, JCPenney senior vice president and director of supply chain management. "Our partnership with SmartWay Transport helps this effort by providing valuable tools and information that contribute to improvements in our efficiency and environmental performance. The vast majority of our shipments are now handled by carriers who are SmartWay Partners, and we continually encourage our colleagues in the freight industry to get involved in this program."

As part of its commitment to promoting greater efficiency and reducing environmental impact from the movement of goods through the supply chain, JCPenney engages in efforts with its shipping carriers to limit truck idling at its logistics centers and reduce empty miles on truck delivery routes. In 2008, the Company reduced empty miles by 51 percent compared with the previous year, converting potentially empty trailers into 11,000 filled loads and yielding a net reduction in carbon emissions of 4.1 million pounds.

In addition, the Company employs an industry-leading transportation management system to optimize routes and loads, and supports joint efforts among retailers and carriers to put new, cleaner trucks into service at major U.S. ports.

"I commend JCPenney for its leadership in promoting sustainable transportation practices through the SmartWay Transport Partnership," said Margo T. Oge, director of the Office of Transportation and Air Quality, EPA. "These actions demonstrate a commitment to a cleaner environment and more secure energy supply."

For more information about the SmartWay Award recipients, visit: For more information on JCPenney's corporate social responsibility programs, visit

About SmartWay Transport Partnership
SmartWay was introduced by EPA and a select group of fifteen shipping and business leaders in 2004 as an innovative, market-based partnership to reduce fuel use, greenhouse gas emissions, and air pollutants from the freight sector. Today, more than 2200 businesses and organizations have joined the Partnership, including companies of all sizes, from Fortune 500 companies to family-owned businesses, each working to improve their environmental performance. Together, through the SmartWay Partnership, these companies will eliminate 6 million tons of carbon dioxide that contribute to global warming, and save more than 540 million gallons of diesel fuel - an economic savings of at least $2 billion a year. For more information about SmartWay visit: or call (734) 214-4767.

About JCPenney
JCPenney is one of America's leading retailers, operating 1,109 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet,, and the nation's largest general merchandise catalog business. Through these integrated channels, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company's commitment to providing customers with style and quality at a smart price. Traded as "JCP" on the New York Stock Exchange, the Company posted revenue of $18.5 billion in 2008 and is executing its strategic plan to be the growth leader in the retail industry. Key to this strategy is JCPenney's "Every Day Matters" brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company's 150,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney.

2009 SmartWay Environmental Excellence Award Winners

American Trucking AssociationsLTI Trucking Services, Inc.
Best Buy Co., Inc.MacKinnon Transport INC
Bison Transport Inc.Menlo Worldwide Logistics
C.R. England, Inc.Mesilla Valley Transportation
Cascade Sierra SolutionsPepsiCo, Inc.
Celadon Trucking Services Inc.Quad/Graphics, Inc.
Challenger Motor Freight Inc.Roehl Transport, Inc.
Covenant Transport, Inc.Schneider National, Inc.
Georgia-Pacific Consumer Products LPSharp Electronics Corporation
Gordon Trucking Inc.Stan Koch & Sons Trucking
Hub Group, Inc.States Logistics Services, Inc.
J.B. Hunt Transport Services, Inc.Stonyfield Farm, Inc.
J. C. Penney Company, Inc.Swift Transportation Co.
Kimberly-Clark CorporationThe Home Depot
Knight Transportation, Inc.Transplace
Kohl's Department StoresUPS Carrier
Kraft Foods Global, Inc.U.S. Xpress Enterprises, Inc./
Shipper/CarrierXpress Global Systems
Limited Brands, Inc.Carrier
Lowe's Companies Inc.USG Corporation

For more information, please contact:

Tim Lyons Media Relations, J. C. Penney Company, Inc.
Phone: +1-972-431-3400
Ann Marie Bishop Media Relations, J. C. Penney Company, Inc.
Phone: +1-972-431-3400


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