HALLS® and The Conservation Fund announced today the launch of the "Every Drop Makes a Difference" campaign to preserve, restore and protect one of America's most precious natural resources, its trees. The program features in-store promotions, a national sweepstakes and a virtual forest where participants can plant a tree online and learn more about how native forests help clean the air we breathe, filter the water we drink and enhance habitats for wildlife.

"Protecting and restoring America's forests is perhaps one of the greatest and most important environmental challenges of our time", said The Conservation Fund’s Jena Meredith. "Every year we lose nearly 1.5 million acres of working forest across the country, and the forests that remain are increasingly degraded. Support from HALLS and its consumers is making a critical difference to help restore these special lands for wildlife and people alike."

With every entry in the HALLS® Every Drop Makes a Difference(TM) Sweepstakes, a $1.00 donation will be made to The Conservation Fund to help support its reforestation efforts across America, up to $100,000.

"At HALLS, we believe that doing good for the community is good for business - its part of our Cadbury heritage and part of our Purple Goes Green program, a comprehensive environmental initiative. We're pleased to partner with The Conservation Fund to help restore one of the country's most important assets - our forests and the wildlife that take refuge in them," said David Vivenes, HALLS Marketing Director. "With this program, we're proving that every drop of HALLS does make a difference by helping consumers feel relief while helping to restore American forests."

The Conservation Fund will launch the restoration efforts at Buckhorn Wildlife Management Area, a Louisiana Department of Wildlife and Fisheries (LDWF) property located along the lower Mississippi River valley. Restoring forests in this area greatly benefits the Louisiana black bear and helps improve air quality, control flooding and minimize damage from storms.

"With limited financial resources available during a period of budget reductions, assistance from a corporate partner that enables this agency to move forward with habitat restoration is greatly appreciated," said LDWF Secretary Robert Barham.

Restoring the nation's forests is one of The Conservation Fund's highest priorities, and the group supports numerous public natural resource agencies across the country.

"When many people think about deforestation, they think about the Amazon or even Central America," said The Conservation Fund's Louisiana state director, Ray Herndon. "What they may not know is that we have lost more than 20 million acres of bottomland hardwood forest over the last century along the lower Mississippi River valley alone. It’s time to turn that trend around."

About The Conservation Fund
The Conservation Fund is dedicated to advancing America's land and water legacy. With our partners, we conserve land, train leaders and invest in conservation at home. Since 1985, we have helped protect more than 6 million acres, sustaining wild havens, working lands and vibrant communities. We're a top-ranked conservation organization, effective and efficient. http://www.conservationfund.org

About HALLS®
HALLS® is America's #1 selling cough drop brand that provides fast, effective relief. HALLS works in those moments when you need relief -- from a cough or dry, scratchy, or sore throat. HALLS' Advanced Vapor Action® formula starts working within ten seconds to suppress coughs and soothe sore throats. HALLS offers a variety of products including HALLS Cough Drops (Regular and Sugar Free), HALLS Naturals(TM), HALLS Defense® (also available in Sugar Free), HALLS Breezers® (also available in Sugar Free), HALLS Plus® and new HALLS Refresh(TM) hard candy. For more information, visit www.gethalls.com.

About Cadbury North America
Headquartered in Parsippany, New Jersey, Cadbury North America is a business unit of Cadbury plc - a leading global confectionery business with number one or number two positions in over 20 of the world's 50 largest confectionery markets.

In the United States, the brand portfolio of Cadbury includes some of the best-loved confections in the US, including Trident®, Dentyne®, HALLS®, Bubblicious®, Sour Patch®, Swedish Fish®, Chiclets®, Certs® and Stride®, The Ridiculously Long Lasting Gum® and Green & Black's® organic chocolate. Our people create brands people love with passion, dedication and drive.

For more information visit www.cadbury.com.

About Purple Goes Green
In June 2007, Cadbury set the following environmental targets:

• Energy - 50% reduction in our absolute carbon emissions
• Packaging - 10% reduction in standard product packaging and a more stretching target of 25% for seasonal and gift ranges
• Water - 100% of "water scarce" sites will have water reduction programs in place


• Advocacy - Campaign for change with colleagues, suppliers, customers, peers, civil society and consumers

For information on Cadbury's progress against these commitments and to learn more about Cadbury's approach to Sustainability, please visit the Corporate website at www.cadbury.com and our Corporate Responsibility Review at www.dearcadbury.com

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