Vancouver, BC-based 3rdWhale Media (www.3rdwhale.com) and Ft. Collins, CO-based GenGreen LLC (www.GenGreenLife.com) announced today that they have reached an agreement to combine all operations and form a new company to be called GenGreen Digital Media. The deal is expected to close in October, 2009.

"When you line up the respective assets of the two companies, the synergies are evident," GenGreen founder & CEO Charisse McAuliffe said. "This is an amazing opportunity to create a world class team and combine a portfolio of leading web and mobile technologies in the green space."

"It is amazing that just a few short months ago we were viewing GenGreen as one of our toughest competitors, " said 3rdWhale founder & CEO Boyd Cohen. "Together we are positioned to play a leading role in the transition towards a healthier, greener economy."

McAuliffe will stay on as CEO of the new company, with Cohen assuming the role of President and 3rdWhale President Ron Williams becoming Chairman of the Board. The mobile division will remain in Vancouver, under Cohen's leadership, while the headquarters for the combined entity's operations will be in Colorado.

GenGreen, founded in 2007, is the owner of the largest database of green and healthy living businesses in North America, which it delivers via web, mobile and licensed API agreements to such clients as National Geographic and Gannett. The company has strategic partnerships with Green America, Live Earth and Ecobroker.

3rdWhale Media, founded in 2008, is the leading provider of mobile solutions in the LOHAS space. It introduced the leading green LBS (location based service) iPhone app, 3rdWhale mobile, in January of 2009. The company has also built mobile applications for iPhone, Android and Blackberry for such clients as Greenpeace USA, Greenpeace France, 350.org and Brave New Films.

"GenGreen Digital Media will have a remarkable mix of tools to grow its values-driven 'Green Yelp' strategy across web and mobile platforms, with coupon delivery as a major near term objective." said Williams. "We will also expand the North American database internationally with the goal of creating the largest such resource in the world."

According to McAuliffe, a new initiative of GenGreen Digital will be the introduction of GenGreen Local, a network of hyperlocal web sites offering communities a powerful new grassroots resource to share information and help build their local green economies. The GenGreen Life web site is a popular destination for LOHAS consumers. Beyond the comprehensive green directory, the site features blogs, tips, articles and events.

"Good integration will be critical now to capture the full value of this merger," Williams said. "We are all passionate about this work and excited about the opportunities ahead."

3rdWhale Mobile

3rdWhale Mobile

3rdWhale Mobile is the leading provider of mobile solutions to triple bottom line businesses and values-aligned NGO's. Our mission is to utilize emerging mobile technologies to promote a more healthy, just and sustainable world.

More from 3rdWhale Mobile