Today, CEO of The Body Shop International, Sophie Gasperment, unveils an innovative new approach to addressing the global issue of child sex trafficking, at the fifth Clinton Global Initiative Annual Meeting in New York.

The Clinton Global Initiative (CGI) this year is offering a unique opportunity to bring world leaders together to recognize the importance of tackling child sex trafficking, an issue, by its very nature, affecting every country around the world. At the CGI, Ms. Gasperment will unveil an innovative 'Progress Card System' which paints a global picture of how the world's governments are taking action and assesses their progress in their efforts to tackle child sex trafficking in more than 40 countries worldwide.

The Body Shop has been invited to participate at the CGI in recognition of its 'Stop Sex Trafficking of Children and Young People' campaign which launched across the world in August in partnership with ECPAT International (End Child Prostitution, Child Pornography and Trafficking of Children for Sexual Purposes). The Body Shop and ECPAT International believe the launch of these ground-breaking cards will dramatically accelerate progress to end child sex trafficking over the course of the next three years.

"When The Body Shop undertook its global commitment to help bring an end to child sex trafficking we wanted to do more than just talk about it; we wanted to take action that could really have a tangible and positive impact in the countries where we have stores. The Progress Cards System we are launching today takes us that next step closer to effecting measurable and essential change," states Ms. Gasperment.

The Body Shop is the original, natural and ethical beauty brand, with more than 2,500 stores across over 60 countries, and a strong heritage of campaigning on important issues.

Ms. Gasperment adds: "We are proud to have been invited to the Clinton Global Initiative Annual Meeting to present this new approach and gather feedback and support from so many truly inspiring global change-makers. It will be invaluable to the development of this powerful campaign. Today, the first findings from the Progress Cards we release reveal that many countries are still ill-equipped to deal with the issue of sex trafficking of children and young people."

Carmen Madrinan, Executive Director of ECPAT International added, "The first findings from the Progress Card project reveal a truly challenging situation. By reaching out to the public with this information, we aim to elicit broad interest in child protection and enable wide public participation and support to accelerate change in partnership with the private sector, civil society and with government in the lead."

Ms. Gasperment will take part in a CGI Working Session entitled, "Leadership Solutions to End Human Trafficking and Forced Labor," alongside panel members including Ambassador Luis de Bacc of the US State Department, Kailash Satyarthi - Global March Against Child Labor; a representative from Rugmark; and actress Julia Ormond, a UN goodwill ambassador and founder of ASSET.

Background:

The comprehensive Country Progress Cards focus on the specific situation at a country level, enabling its citizens to:

• Monitor the measures implemented by individual governments to protect children;
• Assess their nation's effectiveness against child sex trafficking;
• Identify urgent actions required to protect children from becoming victims of sex trafficking; and
• Encourage countries to turn binding and moral agreements into concrete positive outcomes for children.

Key Progress Card findings for 2009:

• Only 10% of countries reviewed have special police units established across the country to investigate child trafficking cases with appropriate specialized training;
• 60% of the assistance and care services offered to children in countries reviewed are not comprehensive or specialized for child victims of trafficking;
• 1 in 3 countries do not have help lines to provide specialized assistance to vulnerable children or child victims of trafficking;
• 1 in 3 countries do not have specialized shelters to accommodate child victims of trafficking;
• Only 2% of nations are reported to offer comprehensive and specialized counselling services to specifically address the particular needs of child victims of trafficking for sexual purposes, whilst 29% do not offer any type of services to accompany the psychological healing of child victims.

Over the next three years of the partnership between The Body Shop and ECPAT International, it is believed the Country Progress Cards will:

• Increase the amount of information made available, reflecting the urgency of the situation in more countries and analysing the progress made to "Stop Sex Trafficking of Children and Young People";
• Increase resources and knowledge to build commitment to the goals of the campaign among a larger public and strengthen the grassroots base in each country;
• Create a channel to mobilize active supporters and demand action from governments and decision-makers.

About the Campaign:

The Stop Sex Trafficking of Children & Young People campaign complements and supports the continuing work of the various monitoring bodies, such as the UN Human Rights Council and, in particular, the UN Special Rapporteurs on the Sale of children, child prostitution and child pornography and on Trafficking in Persons, to ensure that the rights of children are respected and that nations are held responsible for guaranteeing this commitment is fulfilled.

By 2012, when the final global assessment is released by The Body Shop and ECPAT (End Child Prostitution, Child Pornography and Trafficking of Children for Sexual Purposes), it is expected that significant progress will have been made by individual governments and other relevant stakeholders to honor their commitments and secure a safer world for children.

The Body Shop has taken a major leadership position on the issue of child sex trafficking, working with ECPAT International to launch a report, "Their Protection is in Our Hands - The State of Global Trafficking of Children and Young People for Sexual Purposes."

To learn more about and to support the Stop Sex Trafficking of Children and Young People campaign visit http://www.thebodyshop.com/stop.

The Body Shop is raising funds through sales of a new Soft Hands Kind Hearts Hand Cream, all proceeds of which go to ECPAT affiliates and ECPAT International.

A summary of the Country Progress Cards System is available upon request.

About The Body Shop
The Body Shop International is the leading natural and ethical cosmetics company, now operating more than 2,500 stores in over 60 markets worldwide. The Body Shop has constantly sought out wonderful natural ingredients from all four corners of the globe to bring you products bursting with effectiveness, to enhance your natural beauty. We strive to use our planet's resources wisely, searching for outstanding natural materials and ingredients from across the globe to include in our range of products. We continue to lead the way, introducing 100% recycled packaging, raising funds and awareness to help prevent the spread of HIV/ AIDS, and continuing to support marginalized communities around the world through our unique Community Trade program.

About ECPAT International
ECPAT International is a global network composed of more than 81 member organizations in 75 countries. Members of ECPAT work to combat commercial sexual exploitation, including providing direct care to child victims' public information campaigns and working with governments to design and implement action to protect children.

About the Clinton Global Initiative
In 2005, President Bill Clinton established the Clinton Global Initiative to turn ideas into action and to help our world move beyond the current state of globalization to a more integrated global community of shared benefits, responsibilities, and values. By gathering world leaders from a variety of backgrounds, CGI creates a unique opportunity to channel the capacities of individuals and organizations to realize change. To fulfill the action-oriented mission of CGI, all members devise practical solutions to global issues through the development of specific and measurable Commitments to Action.

CGI Annual Meetings have brought together more than 100 current and former heads of state, 14 Nobel Peace Prize winners, hundreds of leading global CEOs, major philanthropists and foundation heads, directors of the most effective non-governmental organizations, and prominent members of the media. These CGI members have made more than 1,400 commitments valued at $46 billion, which have already improved more than 200 million lives in 150 countries. Commitments made at the 2008 Annual Meeting are expected to impact almost 160 million people.

Body Shop, The

Body Shop, The

The Body Shop offers approximately 1,200 skincare, cosmetics and toiletries products in more than 330 retail locations in the Unites States. Globally, The Body Shop has more than has more than 2,000 stores in over 57 countries. Community Trade is a special trading program created by The Body Shop, sourcing naturals and accessory items from disadvantaged communities across the world. The program’s aim is to satisfy our demand for natural ingredients, gifts and accessories in a fair way, in turn bringing sustainable benefits to those communities. A global retailer of high quality toiletries and cosmetics, we are also committed to environmental protection and respect for human rights. We develop trading relationships with communities in need; we are against animal testing in the cosmetics industry; and we encourage education, awareness and community involvement among their staff and customers. Visit The Body Shop online at www.thebodyshopinternational.com and www.thebodyshop.com.

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