EcoStyle Debuts at Fall Into Fashion Event

Celebrity hair stylist Susan Henry has announced her eco color forecast for Fall 2009. The non-toxic hair color palette will debut on September 17, 2009 at the Fall Into Fashion Event held at the SHADES by Susan Henry salon in Beverly Hills.

The new colors are Black Cherry, Ancient Amber, Golden Apricot and Gunmetal Gorgeous and will be paired with selections from Los Angeles designer Elaine Kim’s fall apparel range.

"The Elaine Kim fall fashion color palette is very bold, glamorous and empowering. We've created four dynamic hair colors that complement this season’s high fashion trends and support a green lifestyle at the same time, explains Susan Henry.

"As a longtime eco advocate, I'm thrilled to collaborate with Susan Henry and don't believe we need to give up fashion and luxury to save the world," adds Elaine Kim.

Susan Henry is a veteran colorist, a passionate environmentalist, respected scientist and advocate of natural beauty techniques. Formerly of the famed Prive Hair Salon in Los Angeles and a protégé of Jose Eber, Susan Henry has served a roster of over 500 celebrity and Hollywood clients for over 30 years. She forecasts key hair color trends to the beauty industry each season and conducts seasonal trend presentations at hair events and tradeshows.

Elaine Kim established herself as a fashion industry innovator with the global success of PRODUCT, a favorite among celebrities including Madonna, Cameron Diaz, Sofia Coppola and Kate Moss. Today, the eponymous Elaine Kim line is available thru exclusive boutiques, the designer's new eco-designed atelier located on trendy West 3rd Street in Los Angeles, and www.elainekim.com. Sculptural shapes and asymmetrical cuts are paired with the most beautiful, luxurious and eco-friendly fabrics like Cupro cotton, washed leather and natural silk. The brand has been featured in WWD, InStyle, Lucky, Los Angeles Magazine, JC Report and The Wall Street Journal, among others.

SHADES by Susan Henry is the first and only truly non-toxic hair salon in Beverly Hills salon. The sun-drenched space was designed with low VOC paints, environmentally conscioius design materials and opened just off Rodeo Drive just two years ago. The professionally trained staff offers all green services and treatments including the company's own permanent color line, botanical scalp treatments, formaldehyde-free manicures, pedicures and beeswax threading.

Invited guests, editors and a growing circle of environmental advocates will attend the event and be treated to organic California wines, snacks provided by The Den of Hollywood and The Farm's famous all-natural brownies.

For more information, please visit http://www.shadesnaturalcolor.com or browse the company's paperless online media kit at http://www.buzzflikr.com/shades Follow this and other company news at facebook.com/shadesnatural or twitter.com/shadescolor

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